Women should avoid a make-up mistake that can add 10 years to their appearance - 'it's so important'

Woman putting on eyeshadow / make-up

An expert shared make-up advice

Sarra Gray

By Sarra Gray

Published: 04/07/2024

- 07:00

Updated: 05/07/2024

- 10:45

How women apply make-up can make them look years older than they are

Make-up is a wonderful tool for women hoping to cover fine lines and wrinkles. While many products will help to enhance their natural beauty, make-up is not always flattering.

An expert shared why women should opt for hydrating ingredients to reduce the signs of ageing.

Our skin becomes dryer as we age so using make-up that is matte or powdery can settle in fine lines and make these lines more obvious, according to make-up artist Wayne Goss.

He said it is "so important" to pick hydrating products that include key skin care ingredients in them.

Middle age woman looking in mirror

The wrong make-up can highlight fine lines


“As we get older, our skin will naturally become drier, which is why hydrating ingredients are so important as you get into older age," Wayne said.

"Look for make-up with ingredients such as hyaluronic acid when you’re on your next make-up and skin care shopping haul to ensure that your products are keeping your skin hydrated."

Women must apply a good moisturiser as a base before even thinking about applying make-up too, the expert explained.

He added: "Before you start applying anything to your face, ensure that you’ve applied a heavy moisturiser to ensure your skin stays hydrated.

"Use a good primer before you start applying your make-up to ensure it'll act as a barrier between your skin and your make-up to help the make-up stay in the right places all day, rather than just in the fine lines.”

Finding the right make-up products for you can make or break your look. Pick the wrong items and you could age yourself by up to 10 years, Wayne claimed.

He said: "The majority of us will be using make-up to help improve how we look, or even help cover up some of the wrinkles we’ve gained over the years.

"However, due to some mistakes, the make-up that we’re wearing could actually have the opposite effect, and could potentially be adding not just one or two, but up to 10 years to our face.”


Woman putting on moisturiser

Priming with a moisturiser can help make-up go on more easily


Skin care plays a huge part in the ageing process and an expert shared how to look younger in your 30s, 40s, 50s and 60s.

An expert commented on how the skin becomes dryer, particularly over the age of 50.

They said: "Hormonal changes can affect the skin, leading to dryness and loss of elasticity. A richer moisturiser and products containing ceramides can help maintain the skin barrier.

"Continuing with retinoids, peptides, and antioxidants is important, but people may also benefit from consulting a dermatologist for personalised treatments, such as laser therapy or more intensive peels."

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