The cold winter weather can wreak havoc on the skin, leaving it dry and even accelerating the harmful effects of UV rays.
An expert has told GB News six steps to follow to protect your skin.
Dr Catherine Hood from the leading Japanese skin care brand Hada Labo shared advice about what to put on your skin to what to eat.
She shared the importance of a skin care routine, staying hydrated and following a healthy diet.
Combining skin care and diet can reduce the signs of ageing
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Dr Hood said: "Establish a highly focused skin care routine using a simple set of products. The skin is the biggest organ in the body and we must look after it to prevent accelerated ageing.
"However, worryingly Hada Labo Tokyo research revealed only 52 per cent of women have a skin care routine."
Cleanse
The expert added: "Cleansing is essential to remove dirt and grime and makeup to produce clean skin prepared for the next stage. Yet according to the research, 18 per cent of us only use a cleanser when we feel we need it.
Hydrate
Dr Hood explained: "Hydration is vital to keep the skin youthful. This is where hyaluronic acid (HA) comes into its own.
"The new Hada Labo Tokyo Premium Lotion Intense Super Deep Hydrator has seven types of HAs including fermented HA which enhances and strengthens the skin barrier function and has a unique Lock-in-Moist formula helps to maintain high levels of moisture in the skin for less visible wrinkles and radiant, smooth skin. Great news for people with dry, dehydrated or sensitive skin too.”
Moisturise
She said: "Moisturising is an essential part of a skin care routine, helping to keep our skin ‘well-watered’.
"Morning and evening are key times to apply moisturiser, yet 73 per cent of women don’t apply moisturiser in the morning and 14 per cent don’t apply it at night."
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A diet high in fruits and vegetables can benefit the skin
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Use SPF
"Use a sunscreen with SPF 50," Dr Hood continued.
"Not only preventing premature ageing, the research shows that if you get burnt once every two years or 10 times in a decade your risk of melanoma skin cancer doubles."
Diet
“Go for a healthy anti-inflammatory diet with plenty of fruit, vegetables, grains, beans and low-fat dairy," she added.
"Make sure your diet also contains plenty of protein. Such a diet will help to protect your skin from ageing and wrinkles. Keep well topped up with water to help keep skin hydrated.”