Meghan Markle's lifestyle brand "As Ever" is facing growing scrutiny as products remain out of stock nearly two months after launch.
The Duchess of Sussex's venture, which debuted on April 2, saw its entire product range sell out within 30 minutes of going live.
Despite the initial success, customers hoping to purchase items from the collection have been left disappointed, with none of the products being restocked on the brand's website since the launch day.
The eight products on sale included wildflower honey with honeycomb priced at £21.60, flower sprinkles at £11.60, and raspberry jam for £10.80.
Meghan Markle's lifestyle brand "As Ever" is facing growing scrutiny as products remain out of stock nearly two months after launch.
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Other items in the collection featured shortbread and crepe mixes, both selling for £10.80, alongside various herbal tea mixes priced at £9.30 each.
Fans quickly snapped up the exclusive range, with all products reportedly selling out within just half an hour of the website going live.
Following the sell-out, Meghan expressed her delight in a message to followers: "Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough... for celebrating, purchasing, sharing, and believing. It's just the start @aseverofficial. Here we go!"
However, nearly two months later, keen shoppers who had initially hoped to purchase from the exclusive range have been left bitterly disappointed.
The Duchess of Sussex's venture, which debuted on April 2, saw its entire product range sell out within 30 minutes of going live.
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All of the sold-out stock remains unavailable to purchase online, with no explanation offered to customers.
Critics had begun questioning the success of the 43-year-old's latest business venture on the opening day itself.
Some suggested the items had been made available in limited quantities and quickly marked as sold out to generate interest.
One industry insider told Mail: "Showing that there is a sell-out is very common for new brands to fake demand. There is no warehouse full of jams."
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Many who had initially hoped to purchase from the exclusive range have been left bitterly disappointed.
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The continued unavailability of products has only intensified speculation about whether the initial "sold out" status was manufactured to create artificial demand.
Mark Borkowski, a PR expert, has described Meghan's management of the sold-out launch as "chaos".
Speaking to Newsweek, Borkowski reflected on how the lack of explanation could be damaging the brand's image: "As soon as nothing's happening, people ask questions but therefore her PR has always been chaos.
"Maybe the fact it's not restocking gives them the opportunity to refresh the story, but there's just no logic and now of course questions are going to be asked. Do they have the answers?"
