Lurpak hits staggering £9.35 in supermarkets as angry shoppers hit back

Lurpak hits staggering £9.35 in supermarkets as angry shoppers hit back
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Aden-Jay Wood

By Aden-Jay Wood

Published: 05/07/2022

- 14:04

Updated: 06/07/2022

- 10:28

One shopper slammed the prices, claiming "we're all going to be eating dry toast"

The price of Lurpak butter has reportedly hit a staggering £9.35 in one supermarket as the cost-of-living crisis continues to worsen.

Customers have found the costly 1kg tubs of butter in a UK supermarket and taken to social media to voice their frustration.

The rise in price was slammed by one angry shopper, who took to social media to vent their frustration.

They wrote: “Stop the world I want to get off, come on lads this is a joke @Conservatives this is all your fault, we’re all going to be eating dry toast, stop taking off us and sort this mess out, people are starving while your mates are getting richer.”

Lurpak butter
Lurpak butter

The report in the Independent comes as the rate of inflation hit 9.1 percent in a 40-year high, meaning it is now almost five times higher than the Bank of England's target of two percent.

While the UK boss of dairy giant Arla has recently said that customers are likely going to face higher prices to buy a pint of milk, as farmers are being squeezed by soaring costs.

“We are calling time on cheap milk,” Ash Amirahmadi said as the business set out its plan for the next five years.

Farmers have been facing squeezed milk prices for years.

In the last 10 years consumer prices have gone up 26 percent as a whole, Mr Amirahmadi said, but the price of milk has dropped by seven percent in the same period.

“This strategy is about improving the profitability of fresh milk,” he said.

“We saw the inflation on farms, on feed, fertiliser and fuel, starting around June or July last year.

“There were already some pressures building, but since the Ukraine crisis that’s just increased exponentially, particularly things like fertiliser.”

It could take some time for costs to be passed through to shoppers, he said, but over the next five years things are likely to change.

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