King Charles's Highgrove Gardens has announced a 15 percent discount on their Sparkling English Rosé when customers purchase six or more bottles, coinciding with English Wine Week.
The timing of this promotion has drawn attention as it comes just days before Meghan Markle launches her own rosé wine on July 1.
The Duchess of Sussex revealed last week that she would be entering the wine market with a Napa Valley rosé under her As Ever lifestyle brand.
The product will be sourced from the renowned California region near her Montecito home.
Royal watchers were quick to notice the timing, with fans commenting "Great job Highgrove!" and "I see you!" on social media.
King Charles's Highgrove Gardens has announced a 15 percent discount on their Sparkling English Rosé when customers purchase six or more bottles, coinciding with English Wine Week.
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The promotional offer has already proved successful, with King Charles's wine currently showing as out of stock following the announcement.
The King's Sparkling English Rosé retails at £34.95 per bottle and represents the first premium English fizz to carry the monarch's label.
Created exclusively for Highgrove at the Herbert Hall Winery using English grapes, the wine has been part of the King's product range since approximately 2010.
Meghan's upcoming 2023 vintage has been described by her brand as featuring "soft notes of stone fruit, gentle minerality and a lasting finish" with a "bespoke blend" that arrives "just in time for summer entertaining".
The Duchess has not yet revealed the price point for her California rosé. The King first began selling products from the Duchy of Cornwall estate in the 1990s.
The Duchess of Sussex revealed last week that she would be entering the wine market with a Napa Valley rosé under her As Ever lifestyle brand.
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Any surplus revenue generated through the Highgrove brand is donated to charity and "enables the life and work of the King's Foundation", whilst profits from Meghan's business ventures go to the Duchess herself.
This is not the first instance of product competition between the royals.
Meghan's raspberry spread, initially launched under American Riviera Orchard before the rebrand to As Ever, appeared to mirror one of the King's preserves.
Following Meghan's jam launch, King Charles's Highgrove Organic Strawberry Preserve experienced increased sales as royal supporters purchased the monarch's version.
The pattern suggests a recurring dynamic of competing royal products.
The Duchess's wine launch is scheduled for 1 July, which notably falls on Princess Diana's birthday.
Her As Ever brand recently returned with its second collection, featuring a £21 limited edition orange blossom honey and apricot spreads priced at £7 and £10.
Meghan described the honey as having a "beautiful golden hue, an enticing aroma, delicate floral notes and subtle citrus undertones".
Both the spread and honey reportedly sold out within minutes of their release.
Meghan's raspberry spread, initially launched under American Riviera Orchard before the rebrand to As Ever, appeared to mirror one of the King's preserves.
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The apparent competition between the royal wines has generated significant public interest, with King Charles's rosé selling out following the promotional announcement.
The surge in sales mirrors the pattern seen with his strawberry preserve after Meghan's jam launch.
Announcing her latest products, Meghan said: "We are pleased to share that many favourites from our debut As Ever collection are back and, we've added something new. We hope you find some special treats that bring extra joy to you and your loved ones."
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The Duchess's apricot spread features "smooth texture and gentle tartness" that "pair beautifully with everything from toast to cheese boards", according to the brand description.
Available in two versions, the spread is "made with gorgeous fruit and a touch of sweetness, letting the apricot's bright flavour shine".
With both royal wines targeting the summer entertaining market, the coming weeks will reveal which rosé comes out on top.
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