For a youthful, glowing appearance, reassessing your skin care and developing healthy lifestyle habits is key.
However, these things take time, and if you only have five minutes, they won't help much at all.
Of course, implementing proactive strategies is your best bet for long-lasting results. But, for an instant improvement, makeup might be your answer.
Makeup artist Kate (who goes by @katealbertmua on TikTok) offers beauty advice to over 40s. In one video, she warned ladies against a concealer mistake that "highlights every imperfection".
In a second video, she shared the "makeup techniques that are ageing your face and working against you".
She emphasised that women in this age group should not use makeup to cover themselves up or even "try to look younger". Rather, it's all about "embracing" and "enhancing" facial features.
Most women have a foundation or two in their makeup bags, no matter what their age. However, despite the popularity of the product, many are using it incorrectly.
If you're over 40, Kate advised against "full coverage, heavy foundations" in shades that are "too light for your skin".
The expert explained that this unfortunate combination "is not covering anything". Instead, it's "highlighting everything you don't want to highlight".
The beauty gurus at e.l.f Cosmetics confirmed that when it comes to foundation selection, colour is key.
"Generally, it's not recommended to buy a foundation shade that is either one shade lighter or one shade darker than your natural skin tone," they said.
The makeup artist advised against 'full coverage, heavy foundations'
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"The goal of foundation is to create a seamless, natural-looking coverage that matches your skin tone perfectly."
The experts explained that buying a lighter shade can make your face look "ashy or ghostly" and create an "unnatural contrast" between your face and neck.
Like Kate, they suggested that a lighter shade "could emphasise imperfections instead of concealing them".
Buying a darker foundation shade won't do you any favours, either, the experts confirmed, stating: "It can make your face appear orange and may create an obvious line of demarcation between your face and neck."
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Bronzer 'immediately tones down' redness and age spots
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They concluded: "The best approach is to find a foundation that matches your natural skin tone as closely as possible. This will ensure a more natural, flawless look.
"If you're between shades, it's often better to choose the slightly lighter option and use bronzer or contour products to add dimension, rather than starting with a darker base."
Going for a colour that suits your complexion (preferably in a lightweight formula) is essential for radiant skin.
But for those who are nervous about applying a lighter product, afraid that it will not do the job of concealing, Kate advised starting with a bronzer.
The beauty guru begins her own makeup routine by "warming" her face with either a liquid or cream bronzer.
"This immediately tones down things like redness, brown spots, and age spots, so you don't feel like you need to apply this heavy, thick layer," she told viewers.
Skin pigmentation, as defined by The Cosmetic Skin Clinic, is "one of the most visible signs of skin ageing".
Experts stated: "Pigmentation and age spots are all largely attributable to long-term sun damage, excessive sunbathing or sunbed use, or even simply not using a high enough SPF sunscreen daily.
"All of these actions can have a dramatic effect on the way we age, accelerating old-looking skin and negatively impacting our overall skin health."
Keeping pigmentation at bay is possible by following standard sun safety methods and applying sunscreen diligently.
You can also reduce existing pigmentation with the help of a qualified practitioner, using methods such as dermaroller therapy and intense pulsed light (IPL) treatment.
But for a quick cover-up, strategic bronzing creates an improved complexion in seconds.