Barbie launches new Down's Syndrome doll to 'counter social stigma'
The first ever Barbie with Down’s Syndrome has been released to create a 'more accepting world'
Mattel
The first ever Barbie with Down’s Syndrome has been released to create a “more accepting world”.
Toy manufacturer company, Mattel unveiled the doll on Tuesday physical details associated with people who have an extra chromosome.
After first launching in 1959 with its simple blonde and brunette models, Barbie has now expanded its "inclusivity" with help from a US charity specialising in the syndrome.
The dolls feature physical features linked to those with Down's Syndrome including a single line running across the palms.
The dolls feature physical features linked to those with Down's Syndrome
Mattel
Lisa McKnight, executive vice president of Barbie and Dolls at Mattel, said: “As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences.
"And we are dedicated to doing our part to counter social stigma through play.
“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves.
“Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world.
“We are proud to introduce a Barbie doll with Down’s syndrome to better reflect the world around us.
"And further our commitment to celebrating inclusion through play.”
Britons will be able to purchase the new doll in UK stores from May 3.
Ellie Goldstein, a British model with Down’s syndrome, has promoted the new product.
Britons will be able to purchase the new doll in UK stores from May 3
Mattel
She said: “I am so happy that there is a Barbie with Down's syndrome.
"Diversity is important to me as people need to see more people like me out there in the world and not be hidden away.”
The doll was developed with the help of advice from the National Down Syndrome Society in the US.
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