The Apprentice fans claim Lord Sugar has ‘gone soft’ as he invests in ‘obvious’ candidate: ‘What was that?’

The Apprentice fans claim Lord Sugar has ‘gone soft’ as he invests in ‘obvious’ candidate: ‘What was that?’

The Apprentice's Phil Turner made it to the final despite multiple mistakes

Lauren Williams

By Lauren Williams

Published: 18/04/2024

- 22:42

The BBC business series finally came to a conclusion tonight after 10 gruelling weeks of tasks and pitches

The Apprentice fans were left baffled during the final tonight after Rachel Woolford was crowned champion and received Lord Alan Sugar’s £250,000 investment.

Fans noticed that this was the second year in a row that Sugar had invested in a fitness business and claimed his decision was “boring”.

After 10 weeks of pushing themselves to the limit and doing their best to convince Lord Sugar that their business was the right fit, Woolford came out on top.

She and Phil Turner went head-to-head tonight, where they had to launch their business, create a new brand for the company, produce a digital billboard and direct and edit a television advertisement.

All this had to happen before they stood in front of Sugar and industry experts at a black-tie event and give the presentation of a lifetime.

Returning to the boardroom, Sugar had a big decision to make and turned to his colleagues to help with making the right one.

The Apprentice

Phil Turner and Rachel Woolford made it to the final


As Turner and Woolford sat in front of Sugar, he explained: “Let me conclude here. This is a very tough decision I’ve got to say.

“Because, I’ve got two very, very credible people in front of me. I’ve got Rachel who claims she’s making money and that she’s going to make even more when she gets the second gym up and running.

“But gyms are kind of like, with all due respect, they’re two a penny. Specialist pies are not and it’s a market which I am very interested in.

“But how can I be interested if there is no light at the end of the tunnel? There’s a loss-making business at the moment that you tell me is going to turn around and be OK, and that’s my dilemma.

The Apprentice

Lord Sugar was slammed for choosing to invest in Rachel


“Um… It’s very, very hard for me. I’m having trouble here. But my gut feeling is telling me that… Rachel… You’re going to be my business partner. Don’t let me down, young lady.”

Viewers of the show were left baffled as to why Sugar had invested in another fitness business and took to social media to discuss.

One noted: “For the 2nd year in a row, he invests in a fitness business. #TheApprentice.”

“What the actual hell was that? 2 gym investments in a row #TheApprentice,” another stated before a third quipped: “Not a Gym again! They are ten a penny round here in Leeds £ 250k will go on equipment overnight. #TheApprentice.”

The Apprentice

Fans branded Lord Alan Sugar as 'soft'


One frustrated fan said: “I’m a long-time fan of #TheApprentice but I’m kinda done tbh. I think if it’s gonna stay around, there’s got to be a format change of some sort.”

“Oh another gym. How. Incredibly. Original. #TheApprentice,” one user quipped before sixth penned: “Obvious and boring, just like every other recent winner #TheApprentice Sugar you soft t**t.” (sic)

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