Labour is SOARING in latest poll but Matt Goodwin reveals 'its NOT the whole story'

Matt Goodwin

Matt Goodwin has said the headline stats are not the whole story

GB News
GB News Reporter

By GB News Reporter


Published: 24/05/2024

- 11:01

Updated: 24/05/2024

- 11:08

Matt Goodwin delivers his analysis of the latest GB News People's Polling data

GB News People's Polling data has revealed Labour is head and shoulders above when it comes to the race for Number 10 but we can reveal its certainly not the whole story as we dig into the data to expose what British voters are really thinking.

Data strategist Matt Goodwin has delivered his analysis of the key findings as Rishi Sunak and Keir Starmer go head to head in the July 2024 General Election.


Labour currently holds a commanding 27 point lead over the Tories ahead of the General Election, the poll revealed.

The poll has Labour on 47 per cent, the Conservatives on 20 per cent, Reform on 12 per cent, the Lib Dems on 9 per cent, and the Greens on 8 per cent.

The survey - which questioned 2,312 - also asked who voters thought would make the better Prime Minister.

Some 34 per cent said Keir Starmer - while 19 per cent opted for Rishi Sunak.

But all may not be as it seems in the data - Matt Goodwin gives his verdict on each of the findings below:

Labour are 27-points ahead, with Labour on 47 per cent, the Conservatives on 20 per cent, Reform on 12 per cent, the Lib Dems on 9 per cent, and the Greens on 8 per cent.

Professor Matt Goodwin said: “Labour begins the general election campaign with a commanding and some might say impenetrable lead.

"Keir Starmer and his party have more than enough support for a majority in their own right while the Reform party’s 12 per cent is another major thorn in the side of Rishi Sunak.

"On these kinds of numbers we are looking at a total Tory wipeout”.

When Brits are asked who they think would make the better prime minister, 34% say Keir Starmer and 19% say Rishi Sunak.

“But that’s not the whole story”, said Goodwin. “While Keir Starmer is preferred over Rishi Sunak, and while only 44 per cent of Conservatives prefer Sunak while 77 per cent of Labour voters prefer Starmer, the real story is nearly half the country, 47 per cent, say “don’t know”.

"Neither Starmer nor Sunak are really setting the country on fire”.

Labour is most trusted to manage the economy and the cost of living crisis.

When asked who they trust to manage the economy and the cost of living crisis over the next five years, 35% of voters say Labour and 19% say the Conservatives.

Furthermore, only a minority of Conservative voters back their own party on this issue.

Goodwin said: “But look at the bigger story here. Yes, Labour is ahead on the economy BUT actually the largest number of voters, some 46 per cent of them, say they don’t know who to back on this issue, suggesting to me at least that they’re going into the campaign not really knowing who to back or who has the best ideas for fixing our declining economy.

"Labour’s lead is significant, of course, though so too is the large reservoir of disillusionment with both parties”

Labour is most trusted to manage the National Health Service (NHS). When voters are asked who they trust to manage the NHS 39% say Labour and 14% say the Conservative, giving Keir Starmer and his party a 25-point lead on the second most important issue for voters.

Goodwin said: “Labour have long held big leads over the Conservatives on the NHS so this should not surprise us.

"But what should be ringing alarm bells in Number 10 and Team Sunak is that Labour not only lead on the NHS but ALL of the three most important issues for voters, including the economy and immigration.

"Furthermore, only 36 per cent of Conservative voters back Rishi Sunak and their own party on the issue of the NHS, reflecting just how fed-up voters really are with the state of the health service”

Labour is more trusted on immigration but there’s all to play for.

When voters were asked who they trust to manage the level of immigration into Britain, 30 per cent say Labour, and 19 per cent say Conservatives.

Revealingly, less than half of Conservative voters back their own party on this issue.

Goodwin said: “But again, the real story here is that most people, 51 per cent, choose NEITHER of the two big parties on immigration, perhaps suggesting their total dismay at how this issue has been managed in recent years.

While this points to a disillusioned electorate, it also suggests there is all to play for in the general election campaign, that both parties will need to work hard to convince voters they are the most competent manager of what is the third most important issue for voters”.

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