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The Apple Watch Series 11 has plummeted back down to its lowest ever price. Normally priced at £399, you can get £100 off the wearable from retailers like Amazon, Currys, Argos, and John Lewis.
This model was only just released this past September, so it's surprising to see such a significant drop in price again. The last time the wearable was on sale at this price was during the Christmas season. For comparison, Series 10 was only marked down by £20 for Black Friday after its release in September 2024, and we didn't see a significant price drop on the watch until late last year, shortly after the launch of its successor.
The Series 11 also comes with several new features, including longer battery life, advanced health monitoring, better durability, and more.
However, if you're looking for wearable tech that appears more discreet than a watch, the Oura Ring 4 may be a better fit. The Oura Ring is a sleek smart ring designed to monitor your health and wellbeing around the clock.
Powered by advanced sensors, it tracks sleep quality, heart rate, body temperature trends, and daily activity, with all insights displayed through the Oura app rather than on the ring itself. While it has many standout features, it's been known as a top choice if you want a detailed sleep analysis and readiness score, which helps you understand how prepared your body is for the day.
The downside? The Oura Ring 4 is currently selling on its online site for full price.
If you're looking to snag a deal, the Apple Watch Series 11 is only on sale for a limited time.
Buy the Apple Watch Series 11 as it returns to its lowest ever price
The Apple Watch Series 11 is designed to deliver powerful health, fitness and durability upgrades. It can notify you of possible hypertension, track sleep with an easy-to-read Sleep Score, and provide ECG, heart rhythm, blood oxygen and sleep apnoea insights. Thin, lightweight and durable, it supports advanced workouts, longer battery life, fast charging, and all-day comfort for exercise.
Apple Watch Series 11
$399
$299
There are several noteworthy features on Apple's latest wearables.
For starters, the Series 11 features a major upgrade in durability. Apple has introduced "Ionex glass" — their strongest glass yet — combined with a special ceramic coating that bonds to the glass at the atomic level. This makes the watch twice as scratch-resistant as before, meaning it can better handle daily bumps, scrapes, and active lifestyles without showing wear.
The Series 11 now offers 24-hour battery life, allowing you to wear it all day and all night to track sleep and health metrics continuously.
For the first time, Apple Watch is also offering 5G cellular connectivity. This means faster internet speeds and better coverage when you're away from your phone. The new 5G system is also more power-efficient, using less battery while providing better performance.
You will need to purchase a separate model if you want the 5G connection. While it is marked up to a slightly higher price point (£469), we also spotted it on sale for £449 on Amazon.
The Series 11 now offers 24-hour battery life, allowing you to wear it all day and all night to track sleep and health metrics continuously | APPLE PRESS OFFICEIn terms of health, Apple Watch can now detect high blood pressure (hypertension). Using the built-in heart sensor, the watch analyses how your blood vessels respond to heartbeats over 30-day periods. If it spots patterns suggesting high blood pressure, it will alert you.
This is significant because high blood pressure affects 1.3 billion people worldwide and often has no obvious symptoms - earning it the nickname "silent killer." Apple expects to notify over one million people with undiagnosed hypertension in the first year alone. The feature will be available in 150 countries after regulatory approval.
The new Sleep Score feature gives you a detailed analysis of your sleep quality. It looks at factors like:
- How long you slept
- Whether you went to bed at consistent times
- How often you woke up during the night
- Time spent in different sleep stages
Based on these factors, you get a score and specific suggestions for improving your sleep. The feature was developed using data from 5 million nights of sleep and guidance from sleep experts worldwide.
However, if you're looking for a wearable that appears to be more discreet than a watch, the Oura Ring 4 may be the better option.
Upgrade your fitness tracking with the Oura Ring 4
Save up to £45 on the Oura Ring 4The Oura Ring 4 blends premium style with advanced health tracking. Its sleek metal finish feels durable and modern, making it easy to wear day and night. It monitors sleep stages, heart rate, activity, and readiness with impressive accuracy, while offering up to a week of battery life. It's an ideal choice if you want detailed insights without the bulky tech on your wrist.
You can select from both the metallic shades and ceramic designs. The metallics start at £349, but could go as high as £499 for colours like gold. It's also available in a wider range of sizes — now extending from size 4 to size 15. Not sure about your size? Oura will send you a complimentary sizing kit
Oura Ring 4
$349
Its battery life can last five to eight days on a single charge, and it only needs 20-80 minutes to recharge with its included USB-C power source. Oura also recently released a new portable charger, which can extend its battery life even more.
The ring is designed with recessed sensors and a fully titanium inner and outer coating — meaning a much more comfortable wear for all day compared to older models.
The Oura Ring 4 is also built around the health tech company's Smart Sensing technology. This helps to deliver continuous, accurate data around your activity, such as your sleep quality or fitness levels.
Speaking of data, this wearable comes with three enhanced new features.
First, the Automatic Activity Detection (ADD) now includes your average heart rate and heart rate zones for more than 40 different activities. You'll get a full overview of your movement throughout the day.
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This is similar to the latest Apple Watch features found in the watchOS 26 software update released this past autumn.
You'll also get a new Fertile Window in the Cycle Insights section of features. This gives more information to women about their cycle and fertility journey who may be trying to conceive.
Finally, you'll be able to find out even more about your stress levels in the Daytime Stress section. You can learn more about your different stress patterns throughout the course of the day and how your daily habits are affecting your stress and recovery.
The Oura Ring 4 is designed for comfort, so you can wear it all day everyday for effective activity tracking | OURA PRESS OFFICEIf you want to take advantage of all these personalised features, though, you'll need to download the Oura app.
The Oura app is what will let you see and monitor all of your activity. There are two different versions — free or paid (£5.99).
For comparison, this is less than the monthly cost of the Fitbit premium membership (£7.99/month) and the Apple Fitness+ subscription (£9.99/month).
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To really be able to see all of your data and take full advantage of what your ring can do, it may be worth the additional monthly cost.
The free version of the app will only give you access to basic sleep activity and minimal data on daily activity, so you won't be able to access the new features without the paid subscription, as mentioned above.
A paid membership will also give you access to the following:
- Blood oxygen sensing
- Temperature monitoring
- Activity goals and automatic detection
- Weekly, monthly, and yearly reports
- Women's Health insights (cycle and pregnancy tracking)
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