Jake Paul has blasted Dana White and the UFC’s groundbreaking new seven-year deal with broadcasters Paramount+ and CBS, dubbed as the "end of pay-per-view".
The deal, worth $7.7billion, will transform the way the sport is consumed by spectators, ending decades of paying an individual fee per fight.
It will now mean all UFC programming, including main events, will stream exclusively through Paramount+ at no extra cost to the viewer.
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UFC chief White took to social media to express his delight over the "historic" deal, writing: "This historic deal with Paramount and CBS is incredible for UFC fans and our athletes."
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|UFC chief Dana White confirmed the deal on social media
"For the first time ever, fans in the US will have access to all UFC content without a PPV model, making it more affordable and accessible to view the greatest fights on a massive platform."
While YouTuber-turned-boxer Paul has not participated himself within the UFC before, he has an active interest in the potential ending of PPV in combat sports, having used that model in the majority of his boxing fights.
The 28-year-old has boxed former UFC stars such as Anderson Silva and Ben Askren, and his bout with the latter reportedly hit over one million PPV sales.
JUST IN: UFC chief Dana White vows to end pay-per-view model after clinching historic multi-billion TV deal
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|Jake Paul claimed the bout against Ben Askren hit one-and-a-half million PPVs
Silva, who remains a legend of UFC, never reached this milestone while fighting in the octagon.
Paul took umbrage at TKO president Mark Chapiro’s comments, which were said during an interview with CNBC: "[PPV] is an outdated, antiquated model. So, it was paramount to us – forgive the pun – where it’s one-stop shopping, especially for our younger fans in flyover states.
"When they find out, ‘Wait, if I just sign up for Paramount+ for $12.99 a month, I’m going to automatically get UFC’s numbered fights and the rest of the portfolio? That’s a message we want to amplify."
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In response, Paul wrote on X: "The hubris from these guys is unreal if you're their partner. First, they talk about getting into boxing with no risk & charging fees on fees on fees from their partners who are putting up the money.
"Now they are saying PPV is dead when they have a PPV this weekend with [Dricus] Du Plessis and another one with [Alex] Pereira and another one with [Tom] Aspinall…& another 1 with…"
Paul has participated in non-PPV bouts before, however, such as in November for his highly anticipated clash with legendary boxer Mike Tyson.
The event, broadcast on Netflix and available for all subscribers, was considered a major success and surpassed 45 million viewers on the streaming platform.
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The hubris from these guys is unreal if ur their partner. 1st they talk about getting into boxing with no risk & charging fees on fees on fees from their partners who are putting up the money.
— Jake Paul (@jakepaul) August 11, 2025
Now they are saying PPV is dead when they have a PPV this weekend with Du Plessis… pic.twitter.com/1jqYaZu0UQ
Fans online have tended to side with Chapiro over Paul, taking to social media to voice their opinions on the shock announcement.
In response to Paul’s post, one fan wrote: "You’re hating on them because they want to make it cheaper for people to watch the fights?
"To keep it simple, you want all your followers to pay for your fights. That’s not very cask money of you Jake."
Another added: "Nah they're right, pay-per-view is going the way of the fax machine."
Under White’s online confirmation of the deal, a fan said: "Good move. Haven’t bought a PPV in over a year, when I used to buy every single one."
However, another fan felt the move to a more mainstream medium would have an impact on the sport, writing: "Means now you're going to have to cater to demands to drop fighters for saying mean things.
"This was the last sport I had left that I could just watch dudes being dudes excelling at a craft. Now we're going to see the UFC have a ‘diversity board’."