A popular American retailer has sparked outrage from conservatives over its woke Christmas range.
Target released its festive decorations range which includes Santas of various ethnicities in wheelchairs and a toy soldier carrying the LGBTQ+ Pride flag and wearing a rainbow hat.
The company suffered losses when shoppers boycotted Target for stocking Pride month merchandise and transgender-friendly swimwear earlier this year.
Social media user @endwokeness said: “Target outdid itself this year for Christmas.”
WATCH NOW: GB News discuss other 'woke' Target products
Another person added: “Wow just wow. You would think they would have learned from the last time.
“When will companies finally start to realize it? Go woke, go broke!”
A third wrote: “Looks like we need to give Target the Bud Light treatment. Nutcrackers for Christmas come from the Christmas ballet.
“To sell Satanic pro LGBTQ nutcrackers is an insult to Christians!
LATEST DEVELOPMENTS:
Target discount department store
GETTY
“They wouldn't dare do something like this to disrespect Muslims nor Jews, now would they? Of course not. No American should support this despicable company!”
However, not everyone was outraged by the situation.
A user said “Being kind to kids with disabilities means being woke now? The far right,” said one person.
Another wrote: “They had Dracula in a wheel chair for Halloween.
Another image of Target's Christmas range
TWITTER/@EndWokeness
“I love the fake character outrage. They are all mad of things that don't exist. Santa, Dracula, mermaids.”
A number of popular American companies have faced a backlash in recent months after turning to so-called “woke” products.
Beer brand Bud Light, chocolate company Hershey's and conservative broadcaster Fox News faced call for boycotts in 2023.
Target shut some stores after bomb threats were called in and staff assaulted over the outrage following the release of its Pride Month range in June.
"Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year," Target spokesperson Kayla Castaneda said at the time.