US Author Chadwick Moore has slammed The North Face for its "woke madness" and claimed that "black communities aren't asking for" its latest inclusion effort.
The outdoor goods retailer launched an online program last month for a “more equitable” countryside and offered its customers a 20 per cent discount if they took part in a woke 'racial inclusion' course.
Speaking to GBN America, Moore said: "It's so funny that what North Face is doing here, claiming that there's some sort of racist barrier to the outdoors is once again what the left always does.
"It's ignoring personal choice and freedom of choice. Maybe some groups simply aren't that excited to go out and camp with grizzly bears or go kayaking or canoeing in the Rocky Mountains while other groups are.
"I don't see any famous hip-hop brands saying they have a problem with white people not wearing their clothing. And how do they encourage that?
"Once again, it's these guilt-stricken white people that run North Face trying to assuage this strange guilt they have for the way they were born and the colour of their skin."
"There's not many people who are asking for this. I don't see many black communities saying that there's a problem with racism in the outdoors."
