Asda rolls out new packaging on popular meat products starting today


Asda's new beef mince packaging contains 60 per cent less plastic than previous version

Anna Barry

By Anna Barry

Published: 02/02/2024

- 16:13

Asda has made a change to its beef mince packaging in an effort to cut plastic use

Asda supermarket has announced it is removing traditional plastic tray packaging across its Just Essentials beef mince range. It will be replaced with a lighter and recyclable flexible plastic film alternative.

The new packaging contains 60 per cent less plastic than the previous and is fully recyclable through Asda’s in-store collection points.

This will help to remove 67.6 tonnes of plastic from Asda’s supply chain every year.

The new packaging will be rolled out as of today, February 2, 2024. The previous version of the was used from May 2022 until January 2024.

Do you have a lifestyle story you'd like to share? Contact our team by emailing

Asda Beef Mince

Asda has made a change to its beef mince packaging to reduce plastic


This will be good news for Asda customers who want to do their bit to take care of the environment.

The vacuum-pack method of packaging removes the oxygen which typically causes a product to eventually spoil. This means the Asda beef mince will have a longer shelf life than before.

Not only this, the new method means the pack is smaller in size, which means more room in the fridge for other Asda goodies.

But despite being more compact, customers can rest assured that the pack contains the same amount of beef mince as before the change.

Asda has worked to ensure this packaging is recyclable under On-Pack Recycling Label's (OPRL’s) guidance.

This means customers will be able to recycle their used packaging through the front-of-store collection points at 250 of Asda's biggest stores.

Sustainable Packaging Manager at Asda Jon Wells commented on the sustainable move.

He said: "We’re always looking at new ways that we can make positive changes which will benefit both our customers and the planet, and we believe that this is one of those changes.


Asda aims to meet its target of 100 per cent recyclable packaging by 2025


“Not only does this improve shelf life and provide greater convenience for our customers, it also removes tonnes of non-recyclable plastic from our supply chain, reducing our carbon footprint.”

The beef mince packaging change is the latest in a string of changes Asda has made as it aims to meet its target of 100 per cent recyclable packaging by 2025.

The supermarket also decided to remove the best-before dates on nearly 250 fresh fruit and vegetable products.

To help customers save money and reduce food waste, Asda changed its own brand yoghurts to a best-before date as opposed to a use-by date.

The supermarket's recycling victory comes as Asda has announced a change to how customers pay at 82 kiosks.

You may like