Motorists are being urged to park their car before talking on the phone so they can "give them their full attention".
It comes after a survey carried out for the RAC Report on Motoring 2020 indicated that the growing popularity of FaceTime, Facebook Messenger, WhatsApp and Snapchat for video calls is posing a new and present danger on UK roads.
The survey found that 29 per cent of drivers of all ages in 2020 said they make and receive calls on handheld phones when driving, with younger drivers more likely to do so and those in the 25 to 44 age group also statistically more likely to break the law.
Young drivers are said to be the main culprit for using their handheld device while driving
Aaron Chown
It's said that the reason for such high numbers could be because drivers don’t want to miss out on what friends are wearing, eating or watching.
However, motorists are being reminded that by using a handheld mobile while driving, they risk losing their licence or crashing.
A reminder has also been issued to drivers that using the excuse of trying to keep your job to justify using a handheld mobile while driving actually puts their job at risk.
Motorists could receive a £200 fine and six points on their licence, and if they're within the first two years of passing their test they could lose their license and have to retake their theory and practical tests again.
Police have said drivers should turn off their mobile phone before starting their journey, and put it out of reach to avoid temptation.
It has also been suggested that avoiding snacking at the wheel and setting up the SatNav before setting off can improve quality of driving.
Sergeant Shaun Bridle from Warwickshire Police said: “When you are driving it is essential that you keep your full attention on the road. Your safety, the safety of your passengers and the safety of other road users is paramount.
“Your parents, family, or friends, really would not want you to have a collision potentially injuring yourself or someone else because you are distracted by calling or texting them.
“The safest thing to do is to wait until you are safely parked before using your mobile, or other device.”
The national campaign will see drivers penalised for engaging with their mobile phone
Stefan Rousseau
Chair of Warwickshire Road Safety Partnership and Warwickshire Police and Crime Commissioner Philip Seccombe said: "We are keen to do everything we can to help educate young drivers around the risks of being distracted whilst driving.
"This is because we know that a young driver’s risk of crashing increases by 12 per cent for every passenger in the car."
