Meghan Markle has been slammed by commentator Lizzie Cundy after the Duchess of Sussex revealed the first product of her new lifestyle brand.
American Riviera Orchard, which was unveiled on Instagram by the royal, has released a limited collection of 50 jams which were sent out to Meghan's friends and US influencers.
Sharing pictures of the pre-launch promotional basket she received, friend and fashion designer Tracy Robbins shared the jam on her Instagram story, claiming that "breakfast, lunch and dinner just got a little sweeter" thanks to Meghan's product.
Speaking to GBN America, Lizzie Cundy criticised the Duchess for "not being relatable" at a time where the Royal Family is facing a double cancer crisis.
Lizzie Cundy says Meghan Markle's new lifestyle brand is 'ridiculous'
Reuters / GBN America
In discussion with host Nana Akua, Cundy said Meghan is "trying to relaunch herself as a Gwyneth Paltrow type", and is "not reading the room" in regards to the King and Princess of Wales."
Cundy criticised the "insensitive" move, particularly when Princess Kate is "going through what she's going through and the King is going through his cancer issues too".
Nana agreed with Cundy, and admitted she finds it "fascinating" that Harry and Meghan "don't realise how ridiculous they're coming across".
She fumed: "It feels to me that they should realise how heartless and insensitive they look, but they don't appear to realise any of that."
Meghan Markle has released a limited collection of jams for American Riviera Orchard
Instagram / mrstracyrobbins
Cundy said royal fans are "sick to death of Meghan across the pond" in America, and the launch of her lifestyle brand is "fake and phoney".
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Hitting out at the brand, she told GBN America: "I don't think anyone will be interested at all. It's fake. It's phoney. It's cheesy.
"I think people are really seeing her for what she is. I think she should come out and actually apologise for what she's done to poor Kate, and maybe not be so insensitive."
Nana then turned the discussion to Prince Harry and Meghan Markle's other latest projects, after it was announced that the couple will produce two more Netflix shows.
Meghan will create a new cooking and lifestyle series, and Harry will explore the behind-the-scenes world of professional polo.
Lizzie Cundy says American Riviera Orchard is 'fake and phoney'
GBN America
Discussing the Netflix projects, Cundy raged: "They've got these new Netflix shows about making jam and cookery, and Harry's is about polo playing, it's not really relatable.
"I think it's pretty insensitive when Catherine's going through what she's going through and the King is going through his cancer issues too, it's really insensitive, to be honest."
She continued: "They never read the room do they? They're so into themselves they can't see the wood for the trees!
"We've heard Meghan going on about the trolling and all the horrible comments and you just think, look at what you've actually done to poor Kate."