Sir Keir Starmer has shown confidence that Labour can fight off Reform UK's surge in popularity ahead of the Labour conference in Liverpool.
It follows a damning new poll which revealed Sir Keir is the least popular Prime Minister since records began.
Fresh data from pollsters at Ipsos has handed the PM a net negative 66 satisfaction rating - just as his party conference begins.
That figure places him below every person to have taken the job since Margaret Thatcher - with every PM since David Cameron receiving incrementally worse ratings at their lowest.
Just 13 per cent of Britons are satisfied with the way Mr Starmer is doing his job as Prime Minister, a backslide of six percentage points since June this year.
Nearly four in five people are dissatisfied at 79 per cent - handing him a net rating of -66, or the lowest satisfaction rating for any PM since 1977.
In stark contrast, Nigel Farage's Party has seen a major surge since the 2024 General Election, claiming "Britain needs Reform."
A recent YouGov poll, based on a 13,000 sample taken over the last three weeks, revealed that Reform would be 15 seats short of the formal winning line of 326 if a General Election were held today.
As Mr Farage's party currently holds only five seats, the predicted gains of 306 additional MPs would be the largest increase in any election in British history.
Confident that Labour can shift the public view away from Reform and back to the left, Mr Starmer said: "It is the fight of our times and we’ve all got to be in it together. We don’t have time for introspection, we don’t have time for navel-gazing.
"You’ll always get a bit of that at a Labour Party conference, but that is not going to solve the problems that face this country.
"Once you appreciate the change — in the sense of the division that Reform would bring to our country and the shattering of what we are as a patriotic country — then you realise this is a fight which in the end is bigger than the Labour Party."
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Sir Keir Starmer will lead Labour in next General Election amid leadership challenge, says Steve Reed
Housing Secretary Steve Reed has voiced confidence that Sir Keir Starmer will lead Labour into the next general election.
Asked directly, Mr Reed told GB News: "I recognise that trust in politics is broken, but we are delivering the change people want to see. I know it takes time for that to feed through, but what you don't do is stop, start. Have the revolving door we saw under the Tories."
"We're going to stay the course with this Prime Minister and we're going to keep doing what we need to do to put money in people's pockets."
It comes as the Prime Minister faces challenges from Andy Burnham, the Labour mayor of Greater Manchester in northern England.
Mr Burnham said that Sir Keir had no clear plans to turn the country around, and lawmakers in Britain's parliament urged him this summer to stand against the Prime Minister.
Steve Reed blames Boris Johnson for 'shattering trust in politics'
Housing Secretary Steve Reed has hit out at Boris Johnson
|GB NEWS
Housing Secretary Steve Reed has hit out at Boris Johnson, accusing the former Prime Minister of breaking trust between the public and politicians.
The Labour MP for Streatham and Croydon North said: "When we know that trust in politics and politicians is so broken because of the broken promise of Boris Johnson and his friends, we had austerity. We had Brexit, we had Truss's budget.
"They've shattered trust in politics, and people are not going to give their trust back until they see change that they can feel in their lives. So what we've started to do as a Government is start to turn around the issues people voted for change on.
"With ten months with this, government wages have gone up faster than in ten years under the previous government. Now, one of the things that people are really worried about is the cost of living.
"So the fact they're now seeing wages rise faster than prices for the first time is a real benefit, but it takes time for that to feed through."
Camilla Tominey grills Steve Reed at Labour's party conference in Liverpool
WATCH THE FULL INTERVIEW ABOVE
Labour MSP suspended over 'inappropriate conduct' as party urged to 'come clean'
A Scottish Labour MSP has been suspended from the party over an allegation of inappropriate conduct.
Foysol Choudhury, who has served as an MSP for Lothian since 2021, will now sit as an independent while under investigation by his party.
A Labour spokesperson said the party "takes all complaints seriously".
They added: "They are fully investigated in line with our rules and procedures, and any appropriate action is taken."
Home Secretary finally admits asylum hotels are 'total disaster' but claims Britain 'needs migration'
The Home Secretary, Shabana Mahmood, has finally admitted that asylum hotels are a "total disaster" but insists that the UK still "needs migration".
She told The Sun: "The pace of that migration has been very, very fast. I totally understand why people have concerns about it.
"We need legal migration; it is a good thing. We are a country that has always welcomed people who want to come and work here.
"But I think in addition to living and working here, there is a bigger thing to do as well, which is to make sure that people are making a contribution to their wider community and wider society."
Keir Starmer’s migrant deal EXPOSED as GB News reveals ‘7,000-in, seven-out’ surge in Channel crossings
Small boats have steadily increased between 2018 and 2025 | GB NEWSMore than 7,000 asylum seekers have entered the UK and just seven have been returned to France since Sir Keir Starmer's "one-in, one-out" deal has been in force, GB News can reveal.
The proposal, signed into law on August 3, ensures illegal migrants face deportation to France, provided the UK takes an eligible asylum seeker who has a link to Britain.
Migrants were first detained under the Anglo-French accord on August 6, with an Indian national becoming the first migrant sent back across the Channel on September 18.
More than 3,500 migrants completed Channel crossings via small boats in August, with all new arrivals coming after the deal was signed into law.
Is Andy Burnham REALLY that great? GB News takes a look at the Manchester legacy of Labour's man of the moment
Greater Manchester Mayor Andy Burnham is being touted as a potential Prime Minister-in-waiting | PAAs Sir Keir Starmer prepares for his conference showdown in Liverpool, the Greater Manchester Mayor is quickly being touted as the Prime Minister’s successor-in-waiting.
While the 180-mile distance between Manchester and the Houses of Parliament poses a stumbling block for Mr Burnham to become the next Labour leader, the ex-Health Secretary’s stint in Tootal Buildings gives him one trump card many politicians never acquire: a legacy.
After being trounced in the 2015 Labour leadership race, Mr Burnham upped sticks to contest the newly formed Greater Manchester Combined Authority, an almost guaranteed tap-in for the boyhood Everton fan dressed in red.
Securing 63.4 per cent of the vote, Mr Burnham hoovered up the votes in all 10 Manchester boroughs.
Keir Starmer is 'least popular Prime Minister since records began'
Ordered by time, the net satisfaction rankings read:
- Keir Starmer: -66 per cent;
- Rishi Sunak: -59 per cent;
- Liz Truss: -51 per cent;
- Boris Johnson: -46 per cent;
- Theresa May: -44 per cent;
- David Cameron: -38 per cent;
- Gordon Brown: -51 per cent;
- Tony Blair: -44 per cent;
- John Major: -59 per cent;
- Margaret Thatcher: -56 per cent.
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