Lidl is gearing up to treat fans to a brand-new sweet treat in its much-adored bakery section later this week, taking advantage of the latest summer trends.
Priced at just 99p, an Italian-inspired tiramisu-flavoured loaf will arrive in stores this Thursday just as the classic, creamy dessert has flown in popularity across the old and young alike.
The discount retailer's latest offering has taken inspiration from tiramisu's extraordinary online presence, with the dessert attracting more than one billion searches on video-sharing platform TikTok.
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LIDL
|Shoppers can get their hands on the treats for just 99p
In fact, the app has featured more than 165,500 videos featuring the coffee-infused Italian pudding, establishing it as this summer's most sought-after sweet treat.
"Run, don't walk," the supermarket has recommended, with customers eager to sample the limited-edition product before supplies run out.
The new bakery item combines traditional tiramisu elements with coffee-infused sponge, delivering the dessert's signature flavour, complemented by subtle cocoa notes that mirror the classic Italian recipe.
Lidl's bakery division has achieved remarkable commercial success with previous limited releases.
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The retailer's chocolate brioche croissant sold at a rate of one per second during its launch period, while their traditional all-butter croissant continues to shift 218 units every minute.
The German-owned chain operates Britain's leading in-store bakery network, where the tiramisu loaf joins a roster of successful seasonal offerings, from pizzas, croissants and loaf cakes.
Stock availability will be strictly limited, with the product scheduled only as a temporary addition to bakery shelves.
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|The bakery is adored by sweet and savoury lovers alike
Shoppers seeking the trendy Italian-inspired loaf must act swiftly, as the retailer warns supplies will deplete rapidly once Thursday's launch commences.
But, for those who are keen on a cooler sweet treat in the warmer weather, Lidl's popular Vitasia Coconut Ice Cream in Coconut Husk has made a triumphant return to UK stores.
The frozen dessert, priced at £3.99, has sparked excitement among British shoppers who have been eagerly awaiting its long-awaited comeback.