Jeremy Clarkson's Diddly Squat Farm Shop has issued a pointed reminder to visitors who have grumbled about the state of its car park.
The establishment took to Instagram to address grievances from some customers about muddy conditions in the parking area.
"Just a reminder this is a farm shop car park, not a Westfield car park," the post stated, making clear that guests should adjust their expectations accordingly.
The farm shop, which features prominently in the Amazon Prime series Clarkson's Farm, operates Tuesday through Sunday and remains closed on Mondays.
The response suggests that some visitors to the Cotswolds attraction have arrived expecting conditions more suited to a polished retail environment than a working agricultural site.
Supporters of the farm shop were quick to rally behind the post, with many poking fun at urban visitors who seem unprepared for rural realities.
One commenter quipped about "city people dreaming of farm life but being scared of a little mud," while another observed that some guests appear unaware that not all surfaces come with paving.
Several responses noted that visitors often arrive dressed to the nines, with one suggesting the car park sometimes resembles "a casting audition for TOWIE."
Diddly Squat farm is located near Chipping Norton in Oxfordshire | PAThe apparent motivation behind such glamorous attire, according to another commenter, is the hope of being spotted by cameras or photographed during filming.
Others pointed out the obvious connection between farms and muddy conditions, with one sarcastically predicting that complaints would escalate until "they'll be wanting shoe covers next."
The farm shop's robust response comes amid a challenging period for Mr Clarkson's business ventures, particularly his Cotswolds pub, The Farmer's Dog.
The 65-year-old broadcaster has been vocal about the impact of Labour's tax policies on his hospitality enterprise, describing his situation as "pretty terrible."
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Jeremy Clarkson at Diddly Squat | AMAZONWriting in The Sunday Times, Mr Clarkson revealed that his pub's rateable value would increase from £27,250 to £55,000, while national insurance rises had added £42,000 annually to his wage bill.
"How can you pass this on to customers when they have a £2billion gas bill to pay and they can't get there anyway because of the new drink driving rules," he wrote.
The former Top Gear presenter has since banned all Labour MPs from The Farmer's Dog in protest at the government's approach to hospitality taxation.
Despite the business pressures, there is encouraging news for fans of Mr Clarkson's television endeavours.
The Amazon Prime series Clarkson's Farm will continue beyond its fifth season, following earlier concerns that the show might conclude.
In November 2025, Clarkson had told The Sunday Times that the production team would pause after the next series, suggesting it would "probably be the last unless I find a good enough reason for doing another season."
However, the presenter has since confirmed that at least a sixth series is in the works.
"We'll definitely do six - Amazon want to [do series six] and I want to. I've got a good idea for six," he told the Sun.
Mr Clarkson added that he has "two quite good" ideas for future content, leaving open the possibility of a seventh series.