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Amazon has slashed the prices of its Fire TV Sticks in its latest Spring Deals Days event, unleashing a week-long sale across (almost) every department. The retailer, nicknamed "the everything store", has slashed the price of its newest Fire TV Stick 4K Select to just £25.99 — that’s a hefty 48% discount. But the savings don’t stop there.
Trade in any existing Fire TV device — even a broken one — and you’ll unlock an extra 20% off. Yes, really.
All you need to do is unplug your old Fire TV Stick, send it back to Amazon, and enjoy the added discount on the latest generation of streaming devices. It comes as Amazon unveiled a major software update for its more recent hardware, making this a perfect opportunity to ditch an ageing Fire TV Stick that's not running the way it once did.
These are the prices for the latest Fire TV Stick lineup in the Spring Deal Days sale...
- Fire TV Stick HD | Was
£39.99— NOW £23.99 + 20% off extra with trade-in - Fire TV Stick 4K Select | Was
£49.99— NOW £25.99 + 20% off extra with trade-in - Fire TV Stick 4K Plus | Was
£59.99— NOW £33.99 + 20% off extra with trade-in - Fire TV Stick 4K Max | Was
£69.99— NOW £44.99 + 20% off extra with trade-in - Fire TV Cube | Was
£139.99— NOW £109.99 + 20% off extra with trade-in
If you combine the sale with Amazon's generous trade-in deal, the price of the Fire TV Stick HD plummets to just £15.99 — less than half the usual price.
If you own a 4K TV, you'll likely want to switch to one of the Fire TV Stick 4K models, since these support the pixel-packed format — offering crisp 4K Ultra HD visuals, faster and more reliable Wi-Fi 6 connections, support for Dolby Vision and Atmos standards, and Xbox Game Pass support — so you can play console-quality games.
Save £16 on the Fire TV Stick HD on Amazon, and YOU can unlock an extra 20% off
Amazon has packed several previously premium features into this entry-level Fire TV Stick, showing how much the device has evolved in recent years. The included Alexa Voice Remote lets you launch apps, search for content, control playback, and more with simple voice commands.
While streaming is capped at 1080p HD, the device still supports Dolby Atmos for enhanced audio.
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Fire TV Stick HD
$39.99
$15.99
Save £24 on the Fire TV Stick 4K Select on Amazon, and YOU can unlock an extra 20% off
The Fire TV Stick 4K Select, the entry-level 4K model in the Fire TV lineup, is 48% off, plus you can get an extra 20% off if you send your older model back to Amazon's warehouse.
The 4K Select delivers stunning 4K Ultra HD streaming with support for HDR, HDR10+, and Dolby Vision, bringing your favourite shows and movies to life. It comes with the Alexa Voice Remote, so you can ask Alexa to control playback, launch apps, adjust smart home devices, and even search across streaming services—all hands-free.
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Fire TV Stick 4K Select
$49.99
$15.99
Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software
|AMAZON PRESS OFFICE
Amazon offers the option to spread the cost of your purchase over five monthly payments, interest-free, to make things even more affordable.
These are the steps to trade-in a Fire TV device on Amazon:
- Select any eligible device(s) linked to your Amazon account or search for the model if bought elsewhere
- Answer questions about the condition of your device(s) to receive a trade-in quote
- Even non-working devices will be eligible
- Print a shipping label and send your device(s) for free
- Amazon will verify the condition within 3 days after its engineers take delivery of the device
- Once your trade-in is complete, you'll receive a limited-time discount towards a new Fire TV Stick
- Not only that, but a bonus £2.99 Amazon.co.uk gift card will be applied to your account
Here's the list of Fire TV devices included in the sale —
Fire TV Stick HD with Alexa Voice Remote
If you haven't upgraded to a new Fire TV Stick for some time, the number of features crammed into this entry-level model that were previously reserved for pricier models really shows how far things have moved on. In the box, you'll find an Alexa Voice Remote, so you can use the chatty AI assistant to launch streaming apps, find shows from a particular director, control playback, and more.
Streaming quality is still limited to 1080p HD, but there is support for Dolby Atmos too.
Fire TV Stick 4K Select
The Fire TV Stick 4K Select brings sharp 4K Ultra HD picture quality to any compatible TV. With support for HDR10+ and a quad-core processor, it's meant to deliver smooth performance and vibrant visuals for films, shows, and live TV. The included Alexa Voice Remote lets you search for content, launch apps, and control playback using simple voice commands. At the same time, access to popular streaming services ensures there’s always something new to watch.
Was £49.99 — NOW £25.99 + 20% off extra with trade-in
Fire TV Stick 4K Plus
This second-generation Fire TV Stick 4K was unveiled last year, with support for Wi-Fi 6 for improved wireless streaming, Dolby Vision and Dolby Atmos picture and sound quality, and a 25% speed boost, thanks to the new chipset and 2GB of RAM. You'll also find the Alexa Voice Remote included in the box.
Fire TV Stick 4K Max
Want to future-proof your streaming with a little more speed? Fire TV Stick 4K Max is all about raw power, with support for the latest Wi-Fi 6E wireless standard, 40% more processing power than the standard Fire TV Stick 4K, and twice as much storage, too. Like the standard Fire TV 4K, that processing grunt means it's able to stream the latest blockbuster console games from Xbox Game Pass — with nothing by a wireless controller paired over Bluetooth, to recreate an Xbox-like experience.
It's also the first model to support the new Fire TV Ambient Experience, which displays over 2,000 pieces of museum-quality art and photography when your telly is not in-use.
Amazon Fire TV Cube
This top-of-the-line device combines the functionality of a Fire TV Stick and an Echo Dot, so you'll be able to use hands-free voice commands with Alexa. The smart assistant can change channels, control playback, load up apps and games, as well as answer general knowledge queries, control smart home devices, set timers, add items to your calendar, and more, without touching your remote control.
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