Jeremy Clarkson has taken a pop at his former employers, the BBC, and their approach to political correctness in his new book about life on Diddly Squat Farm.
The memoir, which documents life on the farm over the past year, has hit shelves just a few weeks after Clarkson confirmed filming had wrapped on the third season of the show.
Clarkson's Farm is just one project the former Top Gear star has seen huge success with since he left the Beeb and headed to Amazon Prime - which also distributes motoring show The Grand Tour featuring Clarkson, Richard Hammond and James May.
Now reaching a streaming audience, Clarkson isn't restrained to the rules set out by the corporation during his tenure as Top Gear host while the Beeb has veered more and more towards a PC-compliant angle.
In recent weeks, GB News' Anne Diamond has slammed the Beeb's "wokery" after adjusting its complaints system while it's also been accused of being "blatantly partial" by experts.
Clarkson has also piled on the humiliating jibes aimed the Beeb's way with a cheeky remark about rival wildlife show, Countryfile.
Jeremy Clarkson (right) worked at the BBC as part of the Top Gear cast
GETTY
In a chapter of his new book in which he made the remark, Clarkson detailed how he rented a bull with the name Break-Heart Maestro.
Clarkson had decided to rent the bull in order to impregnate his heifer and Clarkson's Farm fan-favourite, Pepper, after a number of unsuccessful attempts.
Writing in his book, Clarkson went on to explain Break-Heart was then going to be used to impregnate the other cows on the farm as to do so would make "calving easier and shorter in nine months' time".
Spotting the chance to poke fun at the Beeb's political correctness, Clarkson penned: "Yup, as Countryfile's Adam Henson said recently, cows have the same gestation period as 'people'.
"I know he meant 'women' but he's on the BBC, so he couldn't say that."
This wasn't the only time in the same chapter Clarkson savaged the wokery that has infiltrated the language used in today's mainstream media.
After revealing Break-Heart was attracting plenty of attention from the female cattle on the farm, he took another pop at the Beeb when he shared his worries for the calves.
"I was immediately worried, because what if Break-Heart decided to go for one of the calves?" Clarkson mused.
LATEST DEVELOPMENTS:
- Jeremy Clarkson's daughter in hospital dash with his nine-month-old granddaughter as she shares worrying announcement
- Strictly's Amy Dowden shares 'new' side effect of ongoing cancer treatment as star fears it's 'irreversible'
- Angela Scanlon could face Strictly exit this weekend as new research hints at dance-off debut
Jeremy Clarkson has taken a dig at the Beeb in his new book
PAHe went on: "He'd snap it. But I was forgetting. Unlike men (or people in BBC-speak), bulls are only up for sex when the lady cows are in season. And the calves weren't old enough yet."
Break-Heart remained on the farm for a few months as he worked his way through the herd Clarkson needed to impregnate before he was sent back to his owners.
However, as Clarkson mentioned in his book, he left much of the work during Break-Heart's time on the farmer to Cooper while he swanned off to film a new Grand Tour special.
Cooper - who's teased his "biggest falling out ever" with Clarkson in season three - knows all too well the rigours of farming at Diddly Squat having worked on the farm before Clarkson decided to run it himself.