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If you've noticed must-see blockbusters and family favourites looking a little crisper on your Virgin TV box this month — don't panic, you're not seeing things. Virgin Media has unleashed a free upgrade to millions nationwide, offering the best viewing experience at no extra cost — just in time for Christmas.
All month, you'll be able to watch films in 4K Ultra HD picture quality at no extra cost.
Virgin Media viewers can tune in to the high-quality broadcasts on Channel 175 and Channel 999 in Ultra HD for an entire month. Provided you've got a 4K Ultra HD television, you'll be able to watch family films every afternoon, as well as a variety of documentaries from 8pm, and must-see movies in the primetime slot from 9pm daily in 4K.
Virgin Media offers 4K Ultra HD as an optional extra when bundling its television packages with its full-fibre broadband packages
|GB NEWS | VIRGIN MEDIA O2 PRESS OFFICE
Films and documentaries that'll be on the TV schedule over this promotional period include Steven Spielberg's Hook, Academy Award-winning animated movie Spider-Man: Into the Spider-Verse, Hacksaw Ridge, foodie series Billy and Dom Eat the World, and much more.
Discussing the decision to upgrade the picture quality of everyone with a Virgin Media-branded set-top box nestled underneath their telly, Chief TV and Entertainment Officer at Virgin Media O2, David Bouchier said: "For so many of our customers this time of the year is all about coming together and spending quality time with loved ones. So, Virgin TV is gifting them the opportunity to unwind and watch their favourite films and shows together in UHD, at no extra cost this festive season."
Switch to Virgin Media's M250 broadband and pay £0 until next year
Virgin Media's M250 broadband package won't cost you a penny until February 2026. Yes, you can unlock download speeds of 250Mbps — faster than the UK average for hassle-free streaming and video calls. Virgin Media has waived the £35 setup fee, which covers all engineer appointments
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Virgin Media M250
$24.99
$0
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To start watching in 4K Ultra HD, you'll need a Virgin Stream, Virgin TV 360, or Virgin Media V6 box. These set-top boxes are compatible with this flagship picture standard.
You'll also need to be connected via HDMI to a 4K flatscreen. For those who don't know, 4K UHD offers 4x as many pixels as standard 1080p High Definition.
Virgin Media will revoke the 4K UHD upgrade on January 2, 2026.
Virgin Media has divided-up the schedule, with family films showing every afternoon throughout December, followed by documentaries and other factual programming from 8pm, and finally, must-see movies in the primetime slot from 9pm every day — all shown in crisp 4K Ultra HD
|VIRGIN MEDIA O2 PRESS OFFICE
Some of the films, documentaries, and blockbusters available to watch in 4K Ultra HD quality over the coming weeks...
Family Films
- Antz: 23 December 6:40pm
- Vivo: 20 December 6:25pm
- Hook: 28 December 5:45pm
- Smurfs: The Lost Village: 21 December 6:35pm
- Spider-Man: Into the Spider-Verse: Christmas Eve 6:05pm
- Prince of Egypt: 22 December 6:25pm
Factual
- Billy and Dom Eat the World: 1-8 December 8:05pm
- Go Gently: 9-14 December 8:10pm
- Fantastic Friends [Season 1, Season 2]: 18-31 December 8:05pm
- Mother Nature: 15 and 16 December, 8:40pm and 8:10pm
- The Nature of Christmas: 17 December 8:05pm
Prime Time Movies
- Hitch: 1 December 9pm
- Jerry Maguire: 9 December 9pm
- As Good As It Gets: 11 December 9pm
- Julie and Julia: 23 December 9pm
- Robin Hood: 21 December 9pm
- Hacksaw Ridge: Christmas Eve 9pm
And that's not the only way to watch a film without reaching for your wallet. Virgin Media is also offering viewers the chance to get into the spirit of the season with a dedicated channel – Great! Christmas on Channel 424 – to watch one of the biggest collections of festive films available until January 6, 2026.
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