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Sky has announced a slew of new rewards for its subscribers to kickstart the new year. If you're signed-up for one of the best Sky Stream deals, own a Sky Glass TV, or watch via Sky Q, you'll be eligible for these freebies.
It's all part of the Sky VIP loyalty scheme, which was comprehensively rebooted last summer.
Originally launched back in 2017 as a way to reward subscribers based on the length of their subscription, Sky would add more perks to your account based on how long you'd held a subscription with Sky TV. Subscribers were divided into the following tiers: Silver, Gold, Platinum, or Diamond.
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The loyalty scheme is free for all customers, including paid-television, broadband, and mobile phone subscribers. You're automatically enrolled when you sign up for a contract with Sky, but you'll need to download the MySky app to get started. This is where you'll find confirmation of your current VIP tier.
The final tab in the MySky app is reserved for VIP rewards, including free snacks, discount codes, and competitions for free tickets to events and experiences
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Sky refreshes its rewards on a regular basis, and the lineup for January is one for the books.
First up, the satellite broadcaster is giving away half a million treats, including Taste the Difference Savoury Bites, Tony’s Chocolonely, and Taste the Difference pizza from Sainsbury's.
Claim the new treats every week in the My Sky app and then head in-store to pick up your freebie.
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Sky TV viewers can also enjoy exclusive discounts on popular retailers, such as 20% off Gymshark sitewide, up to 60% off HelloFresh, and when you order from Pact Coffee, you can get a free cafetière and delivery, plus lots more.
Scroll in the Sky VIP app on iPhone or Android, and you'll also find offers for family days out, with thousands of tickets available for Peppa Pig Big Family Show in a range of locations across the UK and Northern Ireland. Enter the draw in the MySky app from now until May 18, 2026.
Sky Sports customers can enjoy 12-months complimentary access to The Athletic, and a range of discounts at brands including Nike (up to 10%), Fanatics (up to 20%), and Target Darts (up to 15%).
And, Sky Broadband and Sky Mobile customers can enjoy 1 year free of Norton 360 Deluxe – with AI scam protection and cloud backup built-in. Find out how to claim on the VIP section of the MySky app.
Sky VIP is free to join for anyone who owns a Sky Glass TV, Sky Stream or Sky Q set-top box
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If you've never used the Sky VIP app before, the goodies don't end there.
When you first launch the My Sky app, you'll be treated to a free purchase from the Sky Store, the digital storefront where you'll find the latest releases and old favourites available as a standalone purchases. This will be yours to keep forever.
According to the latest data shared by Sky, some 1 million subscribers nationwide already take advantage of the rewards available to Sky VIP users. If you're not one of them, it's worth downloading the app and checking out the latest discounts and giveaways now.