Millions of Sky TV and broadband users unlock new FREE perks — from cinema tickets to Sainsbury’s shopping

sky glass gen 2 pictured in a modern living room

SKY TV PRESS OFFICE

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Whether you have a Sky Glass TV, a Sky Q set-top box, or rely on Sky Broadband... you're eligible for the Sky VIP scheme, which unlocks a range of rewards from free food from Sainsbury's to exclusive screenings of upcoming movies

Aaron Brown

By Aaron Brown


Published: 15/07/2025

- 09:50

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You'll also be able to watch a free film at home on Sky TV every week

Sky VIP has been rebooted, with more giveaways than ever before.

The loyalty scheme, which is free to join for anyone who owns a Sky Glass TV, Sky Stream or Sky Q set-top box, made its debut in mid-2017 as a way to reward subscribers based on the length of their subscription. More perks were unlocked depending on how long you'd held a subscription with Sky TV.


Sky VIP is available in the following tiers: Silver, Gold, Platinum or Diamond.

The loyalty scheme is free for all customers, including paid-television, broadband, and mobile phone subscribers. You're automatically enrolled when you sign-up for a contract with Sky, but you'll need to download the My Sky app to get started. This is where you'll find confirmation of your current VIP tier.

Essential TV Bundle from Sky Stream

Sky Stream has never been this affordable. The broadcaster has just launched an affordable new bundle of channels and on-demand services, dubbed TV Essentials. It includes its plug-and-play Sky Stream box, over 100 live channels including Sky Atlantic — the exclusive home of shows like Game of Thrones, And Just Like That, and The White Lotus. You'll also find a subscription to Netflix and Discovery+ included too and can upgrade to Sky Cinema and Sky Sports at an extra cost.

Sky Stream
£15

When you first launch the My Sky app, you'll be treated to a free purchase from the Sky Store, the digital storefront where you'll find the latest releases and old favourites available as a standalone purchases. This will be yours to keep forever.

Everything we've outlined below will be available across all tiers.

Sky VIP logo for the loyalty scheme

SKY TV PRESS OFFICE

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Sky VIP is a loyalty scheme designed to reward subscribers to Sky TV, Sky Broadband, and Sky Mobile. The longer you've been with the brand, the more goodies you'll unlock

What’s new in Sky VIP?

  • Weekly treats from top brands

Sky has teamed up with supermarket Sainsbury’s to offer delicious rewards to VIP users from their Taste the Difference range. At launch, there will be some 2 million treats to hand-out to Sky viewers, including Taste the Difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths — perfect if you're looking to stock-up on goodies ready for your next movie night, football fixture, or boxset binge-watch.

Sky and Sainsbury’s will launch new treats every week from July 9 onwards.

  • Free movies every week

Enjoy even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available to watch free of charge on Sky Store from July 14. Plus, there will be opportunities to bag free trial passes to some of the biggest streaming apps.

  • Big discounts on loved brands

Sky VIP users can unlock exclusive discounts on some of the UK’s most-loved brands, including Puma, Hearst, JBL, and Purdy & Fig. Starting this month, Sky will offer savings with HelloFresh, LG, Parkdean Resorts, and more.

Sky has teased regular discounts and offers across sportswear, entertainment, gaming, and home décor, helping its subscribers to save more on gifts and other purchases.

  • Epic experiences

Sky VIP will offer access to unforgettable experiences, like free tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips. You'll need to enter for the chance to unlock these money-can't-buy experiences from the team at Sky.

  • The biggest rewards in sport

Sky Sports customers can now get a free 12-month subscription to The Athletic, access to once-in-a-lifetime experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from premium brands including Fanatics, Callaway Golf, and Castore. Plus, there are around 100,000 tickets up for grabs for the most exciting events in sport and exclusive offers on activities with partners like Powerleague and Sixes.

an image of the flagship Sky TV store in Battersea Power Station, London SKY PRESS OFFICE |

It doesn't matter whether you're signed-up for Sky TV, Sky Mobile, or its popular home broadband... everyone is automatically enrolled in the Sky VIP scheme

According to the latest data shared by Sky, some 1 million subscribers nationwide already take advantage of the rewards available to Sky VIP users. Are you one of them?

Director of Sky VIP, Helen Kloepfer said: "The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you're new to Sky or a long-standing customer, there's always something exciting waiting in the My Sky app that makes every day a little better."

Ultimate TV Bundle on Sky Glass

Sky Glass is an all-in-one solution that bundles a 4K QLED panel, Dolby Atmos-certified soundbar, hands-free voice controls, and everything you need to stream, pause, and rewind live television. Since everything is beamed via Wi-Fi, there's no need for a satellite dish or an engineer appointment to get started. Usually £28, you can save £144 over two years when you sign-up for the Ultimate TV bundle today

Sky Glass
£28
£22

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