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Samsung has launched a direct challenge to Google Chrome, the most popular web browser on the planet.
The South Korean company has launched a beta version of its Samsung Internet web browser for laptops and desktop PCs, marking the first time this application has left behind its bestselling smartphones and tablets. If you already have a Samsung smartphone in your pocket, you might want to consider switching away from Chrome.
Unfortunately, not everyone will be able to make the change today. Samsung has limited the rollout of its Chrome rival to the United States of America and Korea for now, with more countries in the future. Samsung Internet is only available on Windows too, so if you own a Mac, you're out of luck (for now).
According to the technology firm, Samsung Internet is designed to create a connected browsing experience when juggling multiple Samsung gadgets throughout your day. The idea is simple: use your favourite mobile browser wherever you are, whether that's on your Galaxy phone, Samsung tablet or sat at your Windows 11 PC.
The browser will even nudge you to pick up where you left off when you move from your mobile to your PC. So you can complete the checkout process for something you were looking to purchase on the train home once you sit down on the sofa with your laptop, for example.
If you own a laptop or desktop PC that runs Windows 10 or Windows 11, you could soon rely on Samsung Internet to visit your favourite website
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Browsing data, including an up-to-date history of the websites you've visited and saved bookmarks, will be synced across devices. Samsung Pass, which helps users sign in to websites or autofill profiles securely, will also be accessible across your phone, tablet, and PC — so you won't need to spend time manually typing out complex alphanumeric passwords.
It's an experience that'll be immediately familiar to anyone with an iPhone and a Mac, with Apple's Safari browser letting you jump back into tabs that are open on other devices, with passwords and login details synced across devices too. Google Chrome offers a similar experience if you sign-in with the same Google Account across multiple gadgets, including different platforms, like iOS, Windows, Mac, and of course, Android.
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Discussing the decision to launch a browser on Windows for the first time, Samsung Chief Operating Officer of the Mobile eXperience (MX) Business, Won-Joon Choi said: "As we expand Samsung Internet to PC, we’re excited to invite users to shape the future of browsing with us.
"This beta program unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come. Looking ahead, Samsung Internet’s capabilities will redefine how users interact with the web, evolving from a PC browser that waits for input to an integrated AI platform that understands users while protecting personal data at every level."
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But the arrival of Samsung Internet on new devices isn't just about picking up where you left off across different devices. Sign into your Samsung Account on all devices running the Samsung Internet app and you can tap into Galaxy AI features whilst browsing.
There's something called Browsing Assist that can summarise webpages for you and translate them on the spot. This means less scrolling through lengthy articles trying to find what you actually need. The AI does the heavy lifting so you can get to the important bits faster.
Privacy is clearly a big focus with this browser, which should give you peace of mind when you're hopping between your devices. There's a feature that actively works to stop third-party trackers from gathering information about you as you browse.
This smart anti-tracking system blocks attempts by websites to follow you around the internet and collect your personal details. It's running quietly in the background whilst you surf the web.
You'll also find a Privacy Dashboard built into the browser, which lets you see exactly what protections are active at any moment. You can manage all your security settings from one place in real time.
Samsung has built the PC browser on the same privacy foundation that Galaxy users already trust on their phones. The company says it's bringing you safe and reliable browsing without making you compromise on security.
Samsung believes its browser will have widespread appeal thanks to the ability to sync browser history, bookmarks, login credentials, and more details across devices
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The beta programme kicked off on October 30, and right now it's limited to folks in the US and Korea with Windows 10 or 11. Samsung has made it clear they're planning to roll this out more widely in the coming months.
You can sign up for the beta at browser.samsung.com/beta if you fancy being part of testing this new desktop experience. Samsung sees this as a major step in what they're calling "ambient AI" - technology that fits seamlessly into your everyday life.
The company's vision is pretty ambitious. They're working towards a browser that doesn't just sit there waiting for you to type something, but actually anticipates what you might need next whilst keeping your personal data protected at every step.
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