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Don't want a telly that thinks it's smarter than you?
Mitchell & Brown, a much-loved British brand that offers an impressive 7-year warranty on all Smart TVs, thinks it has the perfect solution. The UK-based company has fitted its latest TiVo-powered sets with a non-smart mode that lets you skip the Wi-Fi rigmarole entirely.
When enabled, it transforms its Smart TVs into an uncomplicated experience that offers easy access to free-to-air channels via Freeview and little else. For those who don't want the hassle of downloading streaming apps, signing into catch-up services, or regularly updating software to unlock new features... this is ideal.
With the new mode enabled, you're left with a pure broadcast experience through your standard aerial connection, offering access to Freeview channels with no bewildering icons or subscription services cluttering up your screen
|MITCHELL & BROWN PRESS OFFICE
The telly keeps all those smart features and applications completely out of sight during everyday viewing. Even when you turn it off and on again, or perform a hard reset, the mode stays active.
What you're left with is pure broadcast viewing through your standard aerial connection, with no bewildering icons or subscription services cluttering up your screen.
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Whether you're buying a television because you want a hassle-free viewing experience, or planning an upgrade for parents or relatives who find the complicated interfaces that usually appear as soon as you tap the power button on a modern Smart TV intimidating, Mitchell & Brown is confident there will be plenty of demand for its fuss-free viewing.
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Mitchell & Brown Purchasing Director, Dan Brown said: "Technology should serve people, not the other way round. We’ve listened carefully to our customers, retailers and installers, and a huge number were asking for a way to make our brilliant TiVo OS TVs behave just like the reliable televisions of old.
"Our new non-smart mode does exactly that, delivering a traditional broadcast experience with none of the hassle, confusion or risk of connected features."
Long for the days of a traditional experience with your television without the endless app icons, constant internet connection, and games? Mitchell & Brown believes there is a strong demand for an old fashioned telly
|MITCHELL & BROWN PRESS OFFICE
According to the British brand, this innovative new mode genuinely conceals every smart function, streaming application and online menu from view. You're left with live broadcast channels, your programme guide and basic connections like HDMI and USB ports. There's no risk of accidentally launching a paid-for application or worrying about internet security issues. Settings can't be changed by mistake either, helpful if you're not the sort of person who wants to juggle between game or cinema modes depending on what's on-screen.
It's not just about helping those who might otherwise be intimidated by the standard Smart TV apps, menus, and software updates. Mitchell & Brown claims its one-of-a-kind non-smart mode is also a perfect solution for environments where ease of use and dependability matter more than connectivity.
Guest bedrooms, holiday homes, caravans, static homes and rental properties can all benefit from a TV that simply works every time it’s switched on, without updates, logins or streaming accounts to manage.
"Mitchell & Brown has always put customers first," added Mr Brown. "Our reputation was built on helping families and older viewers enjoy TV without stress or confusion. The new non-smart mode takes that commitment even further, ensuring that no one feels confounded or nervous about technology."
The UK-based brand bundles an industry-leading seven-year warranty with these sets, which provides long-term reassurance alongside the day-to-day simplicity. The new TiVo OS televisions with non-smart mode are available now through Mitchell & Brown's network of trusted independent retailers and online partners right across Britain. You can find your nearest stockist by visiting mitchellandbrown.co.uk.
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