The "nail in the coffin" of Meghan Markle and Prince Harry's relationship with Netflix was the lack of sales off the back of her lifestyle programme, an insider has claimed.
The Duchess of Sussex's Napa Valley wine "isn't selling" at the expected rate, the source added.
The insider told the Mail: "No one in Hollywood rates them anymore or wants to be around them, especially her, people are bored with them."
As Ever's claims the wine sold out in an hour, but the source added: "It's small batch" - meaning it was only ever produced in a small quantity.
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|The "nail in the coffin" of Meghan Markle and Prince Harry's relationship with Netflix was the lack of sales off the back of her lifestyle programme, an insider has claimed.
However, the source said Netflix believes the launch has shown that "there isn't a demand for her wine from a mass market point of view" and that a more lucrative supermarket or department store deal is "unlikely".
Netflix will not release an official statement announcing the end of its relationship with Prince Harry and Meghan Markle, according to a source.
The Duke and Duchess of Sussex signed a lucrative deal with the streaming giant in 2020 after stepping down as working members of the Royal Family.
The couple's five-year Netflix contract, established through their production company Archewell, has yielded limited success beyond their initial documentary Harry & Meghan.
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|Netflix will not release an official statement announcing the end of its relationship with Prince Harry and Meghan Markle, according to a source.
Whilst the documentary's premiere became Netflix's biggest documentary debut, their other Netflix productions, Heart of Invictus and Polo, have similarly failed to generate significant audience interest.
Netflix have now decided it will not enter discussions with the Sussexes over extending their deal.
The company will remain open to working with the couple on one-off projects in a more informal arrangement, according to a separate insider.
The source told The Sun: "They’re not unhappy with how things turned out — they got those initial hits, and produced one of the most talked-about shows of all time.
"The content got weaker from there on. There’s no animosity from either side. Things have just run their course."
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|Meghan Markle's second season of her lifestyle programme, With Love, Meghan, will still be released on Netflix later this year.
The insider added: "Publicly, there will not be a statement and of course, if things change dramatically, they’d be open to a one-off project down the line."
Meghan Markle's second season of her lifestyle programme, With Love, Meghan, will still be released on Netflix later this year.
The show, which is titled With Love, Meghan, failed to secure a place amongst Netflix's 300 most-watched shows for the first half of 2025, marking another disappointment in the couple's media ventures.
With Love, Meghan attracted just 5.3 million views, placing it at number 383 on the streaming platform's rankings.