Meghan Markle's pop-up shop in Montecito, California, displays a photo that the duchess previously deleted from her Instagram.
The picture shows Meghan smiling at a camera as she organises flowers.
The store on the upstairs of Godmother's bookshop started stocking Meghan's items last month.
The space features a range of As Ever products, including fruit preserves, candles and herbal infusions.
Meghan's photo was removed from her Instagram profile on October 31
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The photo is visible amongst the As Ever products
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The deleted photo showed Meghan organising some flowers
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Godmothers, co-founded by literary agent Jennifer Rudolph Walsh and entrepreneur Victoria Jackson, is the first location to sell As Ever products in person.
The brand previously operated exclusively online.
Ms Walsh and Ms Jackson are both personal friends of the Duchess of Sussex.
Meghan previously promoted her As Ever pop-up shop on her Instagram, displaying the curated product arrangement within the bookshop's interior.
Meghan shared an image of the As Ever launch at Godmothers
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Oprah Winfrey featured As Ever's fruit preserve collection on her annual recommendations.
A separate pop-up shop was opened in Soho House in West Hollywood, which the Duchess of Sussex described as a "full circle" moment.
She said: "Talk about a full circle moment! In my old stomping ground of West Hollywood, with a brand, friends, and family that have been part of my life for so long...
"And also a part of my love story with H (since our very first date was at a SH restaurant)".
Meghan has been a longtime supporter of Godmothers
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Meghan continued to say: "So excited to introduce: @aseverofficial x @sohohouse.
"Open to everyone, full collection available (and yummy @urthcaffe just across the street). Sounds like a good day to me!"
Aside from her As Ever stores, the duchess and her husband, Prince Harry, have been involved in helping produce a new documentary on Netflix after they were inspired by their son, Prince Archie.
The show, titled Masaka Kids - A Rhythm Within, is described as a "joyful short documentary", which aims to "spread hope and achieve global acclaim".
The Duke and Duchess of Sussex have been involved in helping produce a new documentary on Netflix
| GETTYThe production focuses on "the story behind the Uganda-based YouTube dance sensations who have endured devastating personal loss from famine and war, and use the power of dance and song to overcome hardship".
Last month, the Duke and Duchess of Sussex donated $50,000 (£37,377) to Masaka Kids Africana through their Archewell Foundation via GoFundMe.
The couple serve as producers on the project after discovering the Masaka Kids by Prince Archie.
Their son watched the group's viral videos during the Covid-19 pandemic, sharing them with the duke and duchess.
A spokesman for the Sussexes previously told The Telegraph: "They would watch the videos regularly with Archie at home.
"So, they were already admirers of the organisation before the film project came to them in 2023."
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