Meghan Markle has faced backlash after eagle eyed fans spotted an apparent blunder in promotional photographs for her As Ever lifestyle brand.
The Duchess of Sussex had taken to social media as part of a quiet launch of new products on her website, including a Sauvignon Blanc and restocked preserves.
Sharp-eyed observers noticed that Meghan was incorrectly using canning tongs whilst attempting to lift a preserve jar from boiling water.
The 44-year-old appeared to grasp the curved section designed for gripping jars rather than the proper handles.
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The gaffe sparked immediate reactions across social media, where users highlighted the error.
"Guys she's using the canning tongs upside down. The rubber part goes around the jars so they don't slip," one user posted.
“She's using the jar lifter wrong! I've been canning for years,” an experienced preserve maker added.
A third exclaimed: "OMG! She's holding the jar lifter upside down!!!"
Meghan Markle has faced backlash after eagle eyed fans spotted a blunder in her latest As Ever promotion
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“Here's Meghan acting like she personally cans all the jars at her home. How authentic,” one observer wrote sarcastically.
One more sympathetic commentator observed: "Must be her first time, I did the same thing and was corrected by my mother."
“She also stated it was her first time. It's endearing. She has a sweet show,” another empathised.
The blunder was spotted as part of a soft promotion of Duchess’s new wine described as "bright and balanced" with "citrus aromatics" alongside her preserves which sell for £8.95.
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The Duchess of Sussex appeared to be using her equipment wrong while making jam
|AS EVER
On October 3, the Duchess of Sussex teased the wine launch with a coded Instagram post reading: “We heard you missed us. We’re back…and we brought a friend.”
The caption accompanied a carousel featuring Meghan's existing Apricot Spread and Orange Marmalade, followed by an image of a 2024 Marlborough Sauvignon Blanc on ice.
Meghan latest blunder adds to a series of promotional missteps, including illegible calligraphy posts and questionable fruit-picking photographs.
It was also reported earlier this year that her spreads were apparently being manufactured by The Republic of Tea in Illinois, 2,000 miles from her California home.
Meghan shared the promotion before making a surprise trip to Paris
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Her preserves are billed as being: “Inspired by the recipe she crafted in her home kitchen.”
The latest promotion came just before the duchess travelled to Paris to attend Fashion Week, her first trip to Europe in three years.
Saturday’s surprise appearance was a long-awaited return to form for Meghan, who previously frequented Fashion Weeks in New York and Toronto during her time starring in the US legal drama Suits.
Meghan was in the French capital to support Italian designer Pierpaolo Piccioli in his debut show as creative director of Balenciaga.