Rishi Sunak’s moment ‘historians will remember’ outlined by polling guru Matt Goodwin as approval rating crashes

Rishi Sunak’s moment ‘historians will remember’ outlined by polling guru Matt Goodwin as approval rating crashes

Matt Goodwin analyses the People's Poll

Ben Chapman

By Ben Chapman

Published: 13/06/2024

- 09:35

The GB News People's Poll has exposed public attitudes

Polling guru Matt Goodwin says one moment during this General Election campaign will stand out as the one historians will be writing home about in years to come.

The Prime Minister’s decision to leave the D-Day commemorations early for an ITV interview has landed him in hot water and new polling shows public satisfaction has dipped dramatically as a result.

The GB News People's Poll showed 24 per cent of Brits think worse of Rishi Sunak after the decision.

Analysing the data on GB News, Goodwin said the prime minister’s departure from Normandy won’t be forgotten, even if he does lose the election comfortably.

Rishi Sunak and Matt Goodwin

Matt Goodwin has previously claimed Rishi Sunak faces an 'extinction level event'


“I think this is the event we’re going to come back and remember from this General Election campaign”, he said.

“This is the event that historians will write about when they talk about the 2024 General Election.


“Why do I say that? Because in the aftermath of D-Day, we have seen the Conservative vote share slide to new lows.”

He added: “Rishi Sunak’s leadership ratings have crashed after D-Day to about minus 27, the lowest on record, lower even than Liz Truss and Boris Johnson at the worst points of their premiership.

“Looking at our People’s Poll, a quarter of the country, 24 per cent, actually said it made them think worse of Rishi Sunak. When you consider that 40 per cent already felt negatively, that quarter is a big number.

“People have noticed this story and they don’t like it. The problem for D-Day is not just that he came home early, it’s that he’s raised a question in the minds of voters of, does this guy believe in Britain?

Ellie Costello, Stephen Dixon and Matt Goodwin

Matt Goodwin outlined a moment 'historians will remember' from the 2024 election


“It’s a palpable sense that maybe the elites in charge aren’t quite as connected with our culture and defending the achievements of our past as they should be.”

The poll of 1,234 people also revealed that Labour hold a 20 per cent lead in the race for Number Ten and the Tories are now just two per cent ahead of Reform.

The poll suggests it’s not looking all rosy for Labour despite their healthy lead, as when asked which leader and party they’d like to see running the country after the coming election, ‘none of the above’ came out on top with 26 per cent of the share.

Keir Starmer and the Labour Party followed with 22 per cent.

SunakRishi Sunak PA

Goodwin said Reform could overtake the Conservatives in the polls.

He told GB News: “This poll is bad news for Rishi Sunak and the Conservatives: Labour on 39 percent, the Conservatives on 19 percent. The Reform Party just two points behind on 17 percent, within the margin of error.

“So what we're seeing I think here is real evidence that that inflection point potentially, that point at which Reform begins to draw level or even potentially replace the Conservatives, is very much on the horizon.

“I think it could [happen as soon as next week] and I think if it does happen, all bets are off. I think that will encourage Conservatives to defect, it will encourage donors to move behind Nigel Farage and it will give him new momentum.

“Don't forget there are about 10 to 13 percent of voters today in the country who say they don't know who they're going to vote for. How's that going to influence their vote choice?”

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