Bakery owner explains the demise of beloved humble treat as Britons ‘ageing out’ of nostalgia

GB NEWS

WATCH: Baker explains the demise of the iced bun

Marcus Donaldson

By Marcus Donaldson


Published: 28/05/2026

- 13:56

Updated: 28/05/2026

- 13:59

'The iced bun is so steeped in nostalgia,' the owner of Anges De Sucre bakery said

A bakery owner has explained the demise of the humble iced bun, a long-beloved British confectionery.

However, declining demand for the treat has led to it being ditched from shelves across the country.

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