Morrisons customers urged to watch out as 8,000 people hit in convincing email scam

Morrisons logo and person looking concerned at laptop

Fraudsters are pretending to be from well-known retailers such as Morrisons

Jessica Sheldon

By Jessica Sheldon

Published: 04/03/2024

- 11:25

Fraudsters are purporting to be from well-known retail brands such as Morrisons

Morrisons customers are urged to be vigilant after thousands of reports of scam attempts.

Criminals are pretending to be from the supermarket chain as well as other retail brands and claiming to be giving away free prizes.

Action Fraud said it had received more than 7,902 reports about scam emails impersonating well-known retail brands, claiming to offer a “mystery box” of freebies.

However, the links in the emails are entirely fake and instead lead to malicious websites designed to steal personal and financial details.

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Action Fraud warning with examples of fraudsters purporting to be from Morrisons

Action Fraud has issued a warning about 'mystery box' scam emails


Action Fraud shared some details about these scam emails, with the recipient in one example being told: “You’ve been chosen”.

It then claimed they would like to offer a “unique opportunity” to receive a “mystery box”.

The scam went on to direct recipients to take a survey about Morrisons, urging them to act “quickly”.

Adding even more urgency to try and dupe victims before they have time to think twice, the fraudsters told the recipient to carry out the survey “before your chance runs out”.

Another example read: “Hi. Exciting news! You’ve scored in our loyalty giveaway.

"Don’t miss out on your Mystery Box. Claim your reward.

“Here’s to a fantastic New Year ahead! We appreciate your loyalty and look forward to more incredible moments together.”

Action Fraud urges anyone who has doubts about a message to contact the organisation directly.

Morrisons store sign

Morrisons customers are being urged to watch out as scammers are purporting to be from the supermarket


“Don’t use the numbers or address in the message – use the details from their official website,” the scam experts said.

“Your bank (or any other official source) will never ask you to supply personal information via email.”

People who have received a suspicious email can forward it to the Suspicious Email Reporting Service at

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