Women told the product to add to the start of their makeup routines for a 'soft, youthful finish'

How you prep your skin and the products you use on your skin are key, according to owner and makeup artist at Waring Makeup Gen Waring.

She said prepping your skin with a "hydrating primer or moisturiser" is the best way to start your routine.

The expert told GB News: "Prepping your skin with a hydrating primer or moisturiser keeps it plump and smooth.

"This helps makeup glide on more naturally. The result? A softer, more youthful finish."

Skin that is well-hydrated will appear plump and more youthful, compared to dry skin that often looks sunken and dull.

Your makeup products may not go on as well either if applied to dry skin, and powders can sink into fine lines and creases, making the appearance of wrinkles more obvious.

Therefore, the expert advised you avoid products that are particularly dry, such as matte powders. Gen added: "Overdoing it with matte powders - especially pressed or setting powders - can exaggerate texture and make skin look dull or dry. A light dusting where needed is plenty."

Opting for a tinted moisturiser can be a great alternative to heavy foundations or matte powders, and they add a hydrating touch to your makeup bag.

GB News spoke exclusively to beauty and skin care expert Yvette Wyeth on how you can improve your skin "fast" and "at any age".

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She stated: "The best way to improve your skin takes a collective effort, but reaps rewards.

"From selecting more specific active ingredients in your skin care products to ensuring adequate quality sleep each night, small daily adjustments help to keep the skin looking youthful and vibrant.

"A tinted moisturiser or CC cream instantly blurs minor imperfections and gives you a subtle glow. It's a quick and easy everyday coverage that can sit under your foundation or be worn alone."