M&S brings out 'must-have' Christmas product, but shoppers hit back - 'can we finish summer please?'
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Marks & Spencer has told customers about its "first Christmas tin of the season", available for £10.
Some customers were excited by the news, while others commented that it's too early to think about Christmas.
Taking to Instagram, the retailer stated: "Ready for our first magical Christmas tin of the season?
"Get ready to be wowed! Our optical illusion Santa’s Workshop Musical Light-Up Tin has been inspired by the gorgeous miniature book nook trend.
Marks & Spencer announced the new Christmas tin
MARKS & SPENCER
"Watch Santa’s helpers prepare for Christmas with the help of some magical mirrors, then tuck into the melt-in-the-mouth chocolate chip cookie stars as you listen to its festive tune.
"Guaranteed to delight big and little kids alike, this tin is a must-have on any Christmas wish list."
The tin is designed to make a great keepsake or Christmas decoration that can be proudly displayed year after year, and customers quickly commented on the product.
One shopper said: "I absolutely love the Christmas tins you bring out every year, I have loads all over the house when I decorate for the festive season - another won't hurt."
Another posted, "oh I love it. More, more, more", while a third said, "managed to get this already! Love it so much".
Although Christmas is still three months away, many customers were happy to get into the spirit already.
One said: "Love this, it's never too early to get something like this."
However, other Britons were not so sure. One wrote: "Can we finish summer please?" to which another replied, "agreed".
A third said, "far too early, M&S" and another exclaimed, "I've not even been on my summer holiday yet".
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There is much debate over the best time to start preparing for Christmas but products are already appearing on shelves in many British supermarkets.
GB News shared how M&S shoppers were delighted as two "lush" Christmas foods returned to stores.
Iceland also launched a festive pasta dish, to which shoppers said they couldn't wait to try.