M&S brings out 'must-have' Christmas product, but shoppers hit back - 'can we finish summer please?'

Taking to Instagram, the retailer stated: "Ready for our first magical Christmas tin of the season?

"Get ready to be wowed! Our optical illusion Santa’s Workshop Musical Light-Up Tin has been inspired by the gorgeous miniature book nook trend.

"Watch Santa’s helpers prepare for Christmas with the help of some magical mirrors, then tuck into the melt-in-the-mouth chocolate chip cookie stars as you listen to its festive tune.

"Guaranteed to delight big and little kids alike, this tin is a must-have on any Christmas wish list."

The tin is designed to make a great keepsake or Christmas decoration that can be proudly displayed year after year, and customers quickly commented on the product.

One shopper said: "I absolutely love the Christmas tins you bring out every year, I have loads all over the house when I decorate for the festive season - another won't hurt."

Another posted, "oh I love it. More, more, more", while a third said, "managed to get this already! Love it so much".

Although Christmas is still three months away, many customers were happy to get into the spirit already.

One said: "Love this, it's never too early to get something like this."

However, other Britons were not so sure. One wrote: "Can we finish summer please?" to which another replied, "agreed".

A third said, "far too early, M&S" and another exclaimed, "I've not even been on my summer holiday yet".

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Others commented, "it's not even Halloween" and, "we're only in September".

There is much debate over the best time to start preparing for Christmas but products are already appearing on shelves in many British supermarkets.

GB News shared how M&S shoppers were delighted as two "lush" Christmas foods returned to stores.

Iceland also launched a festive pasta dish, to which shoppers said they couldn't wait to try.