'The greatest creation ever!' Greggs' surprising jewellery collection sparks debate - available in a matter of days

Greggs

Greggs has dipped its toe into a new industry

PA IMAGES
Anna Barry

By Anna Barry


Published: 10/09/2024

- 11:04

Updated: 10/09/2024

- 13:57

Greggs has launched its first-ever jewellery collection, Baked in Gold

Greggs has announced the launch of its new jewellery collection and social media has gone wild.

The food company said: "Ever worry that your love for Greggs can’t be satisfied with a nibble or sip alone?


"We hear you – and that’s why we’ve created a 22-carat gold-plated collection of Greggs-inspired jewellery, especially for the most dedicated Sausage Roll fans."

The collection, Baked in Gold, will be available online from 10am on September 13.

Baked in Gold

One Greggs enthusiast said: 'Oh my god! Love it!'

Greggs

Greggs continued: "The limited edition range features Sausage Roll earrings, a Jammy Heart Necklace and even a Greggs charm bracelet, with each piece hand-crafted by contemporary British artist Dion Kitson."

Fans of the British bakery chain have taken to X and Instagram. Some can't believe their luck, while others are shocked the collection isn't a joke.

The Jammy Heart Locket Necklace has garnered a lot of fans. One Greggs enthusiast said on Instagram: "The jammy heart as a necklace is the greatest creation ever, except the biscuit of course."

Another said: "Omg the jammy heart - my fave." A third can't wait to get their hands on the collection, calling it "the perfect Christmas gift". One rejoiced at the whole range: "Oh my God! Love it!"

But not everyone has got behind the jewellery launch. One X user said: "I genuinely thought this was a joke when it dropped into my inbox.

"I mean, don't get me wrong, I enjoy the occasional @GreggsOfficial sausage roll, but not sure I'd want to wear or gift it."

Another couldn't fathom how the collection could be anything other than a practical joke. They asked: "Is it April 1 already?"

Baked in Gold

Sausage Roll Stud Earrings: £36

Vegan Sausage Roll Stud Earrings: £36

Jammy Heart Locket Necklace: £45

Greggs Signet Ring: £48

Greggs Icons Charm Bracelet: £96

Greggs sausage rolls

GB News tried the Greggs meat and vegan sausage rolls to determine a winner

GB NEWS

Fans of the new collection must act fast come September 13 if they want to get their hands on Greggs' jewellery pieces.

The bakery chain warned Britons: "Be ready to snap up your fave pieces. Once they’re gone, they’re gone."

For Greggs fans everywhere, GB News tasted both the meaty and vegan sausage rolls to finally settle the debate of which snack is tastier - and the result was surprisingly close.

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