'I cannot go on in life without it!' Britons excited to try Iceland's newest breakfast item that claims to be 'out of this world'

Customers cannot wait to get their hands on the tasty morning meal. One Iceland shopper said on Instagram: "Oooh, looking forward to trying these."

Over on Facebook, another customer joked: "Well that’s my diet gone out the window. Going to be the size of a baby elephant at this rate if these taste good LOL."

Some customers started a countdown for the launch of the breakfast item: "I’m gonna have to go get some next week."

Another tagged their loved one in the post, asking: "When are these in? Hahaha."

A keen croissant fan asked a Facebook friend: "Let me know when you see these in Iceland - I want some."

The comments section was flooded with sentiments such as "I need these in my life" and "I need them".

One savvy croissant enthusiast suggested popping the chocolate croissants in the air fryer.

Fans of this handy cooking appliance can get their hands on one of these at Aldi - but shoppers must act fast.

Overall, Iceland shoppers were simply delighted. One said that the breakfast items "look banging", and another called them a "game changer".

The new concoction meant the world to one shopper, who said: "I simply cannot go on in life without a MilkyWay Croissant."

While the majority of Iceland shoppers were over the moon with the new products, some customers weren't totally convinced.

One sceptical shopper said: "The only thing that belongs in a croissant is jam."

LATEST DEVELOPMENTS

• 'Wonderfully intense!' Britons cannot wait to try Heinz 'unusual' new ketchup flavour
• Popular UK crisps to make comeback at Tesco and Sainsbury’s after they were axed
• Tesco urgently pulls snacks from shelves including crisps, ice cream and more

This is not the first time Iceland has turned heads in recent weeks, with several new interesting items hitting shelves.

The supermarket has launched enormous plate-sized hash browns and customers "need" to get their hands on them.

Iceland also recently introduced a cheesy snack but not all shoppers aren't totally convinced.

Indeed, some customers fumed that people who buy it must be "lazy".