Experts are calling on drivers to act quickly to secure a new number plate as the DVLA offers a huge selection of new registration plates for the first time.
The Driver and Vehicle Licensing Agency (DVLA) offers unique number plates roughly every eight weeks through its online auction marketplace.
The latest auction will see bidding close today (Tuesday, October 21), with motorists being encouraged to look for a personalised registration that suits them.
Drivers have just a few hours to get their hands on popular number plates that have never been seen before on UK roads.
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The most expensive plate is currently "1 VRK". From a starting price of £2,400, it has soared up to £17,110.
Other expensive plates include "303 O", "26 DJM", "AUT 15M" and "9999 JP". All of these currently cost more than £11,000.
Even football fans can get in on the action, with "AR25 NAL" and HO75 PUR" being put up for auction.
Both plates carry additional value, given that the "25" and "75" identifier tags have been introduced this year.
The DVLA's online auction for personalised number plates will see some lots end today
|PA/DVLA
At present, the current price on the Arsenal plate is £5,010, while fans of Tottenham will need to pay at least £11,060.
However, because the plates are so new, motorists must ensure their vehicles are registered after March and September for the Arsenal and Spurs plates, respectively.
Plates without any dates attributed, such as "1 VRK", can also be worth more since they can be assigned to a suitable vehicle of any age.
The DVLA's auction website outlines that it is an offence to alter, re-arrange or mispresent a registration plate.
The DVLA hosts online auctions for number plates roughly every eight weeks
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Motorists can be slapped with a maximum fine of £1,000, and the registration can be withdrawn without compensation if they break the rules.
Commenting on the auction, Carl Hanley, owner of JDM Plates, noted that the DVLA's auction had made personalised number plates accessible to many drivers.
He added: "With personalised registration plates continuing to rise in popularity, this week's DVLA online auction is another opportunity for UK motorists to secure standout plates that fuse identity, style and long-term value.
"With over 2,000 plates released at each auction, and bids this week starting from just £70, the format makes once-premium symbols of status now achievable for a variety of motorists."
Drivers can buy unique and personalised number plates from the DVLA | PA Although drivers may want to buy a plate that displays their name, interests or other memorable combinations, some phrases are banned by the DVLA for being offensive.
Any plates referencing terror groups, ongoing conflicts or rude words are automatically restricted by the DVLA and cannot be purchased.
The DVLA's official auctioneers are now John Pye Auctions, with drivers seeing the Buyer's Premium fall to just three per cent.
Despite this, accounts that were registered before October 1 will no longer be valid, requiring drivers to set up a new account to participate in the auction.