Luisa Zissman branded 'out of touch' as BBC Apprentice star moans about being 'a refugee' after returning to UK from Dubai

Alex Davies

By Alex Davies


Published: 10/03/2026

- 12:22

Updated: 10/03/2026

- 12:24

The Apprentice star and podcaster took to social media after landing back in London

Former Apprentice contestant Luisa Zissman has caused controversy after sharing a video on social media following her arrival back in Britain after departing Dubai on Monday.

The 38-year-old businesswoman shared footage on Instagram Stories on Tuesday morning whilst making her way through central London to work.


"I'm in Chinatown, I'm heading into the Global studios this morning," she told her 712,000 followers.

Walking through the capital, she declared herself to be in "my refugee era, displaced from my home."

Luisa Zissman

Luisa Zissman has returned to the UK from Dubai

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INSTAGRAM

The podcaster also confessed to feeling uneasy. about street crime in the capital.

"I'm really paranoid someone is going to steal my phone," she admitted, pausing to survey her surroundings.

She added that she was "very f**king cold" and remarked on the grey weather conditions.

The comments have prompted a flood of complaints about her choice of words, including from one X user who hit out: "Luisa Zissman is claiming she’s a refugee due to the conflict in Dubai.

Luisa Zissman

Luisa Zissman complained about being in her 'refugee era'

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INSTAGRAM

"I have never known anyone so out of touch it’s actually laughable."

Hundreds of others took to the message boards of a popular UK newspaper site to express their dismay at Ms Zissman's remarks.

Ms Zissman relocated to the UAE in December alongside her Irish millionaire husband, Andrew Collins, and two of her three daughters, Indigo Esme, aged nine, and seven-year-old Clementine.

Her eldest child, Dixie, 15, from her previous marriage to Olivier Zissman, remained in Britain to continue her education.

Luisa Zissman

Luisa Zissman ditched the UK for Dubai last year

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PA

Despite days of missile strikes and suicide drone attacks targeting the Emirates, the reality television personality has been among the most outspoken Dubai-based influencers defending the UAE authorities.

Just last week, she described the country as the "safest in the world" even as Iranian attacks continued.

Earlier this month, she was forced to shelter in her basement with her children after explosions shook their home, describing the experience as "surreal and scary" whilst expressing faith in UAE defence capabilities.

Ms Zissman explained that her return to Britain had been pre-planned for work commitments, specifically to record episodes of her podcast LuAnna.

Luisa Zissman

Luisa Zissman shot to fame after reaching the final of The Apprentice

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PA

However, concerns about potential travel disruptions prompted her decision to bring her daughters along during their school holidays.

"I was due back to the UK for work, so I came back with the kids, they're on school holidays now, and I just wanted to bring them back with me," she said.

The journey home proved straightforward, with the family travelling via Oman rather than flying directly from Dubai.

"It was actually fine leaving, it was very, very easy, we went through Oman, took us about 15 minutes to get through the border, then flew out from Muscat to Heathrow," she reported.

Vicky Pattison

Former Strictly star Vicky Pattison was also stranded in Dubai following the Iran attacks recently

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GETTY

Despite her departure, she continued to speak positively about the Emirates, praising the simplicity of her exit.

Ms Zissman is among thousands of British travellers caught up in the chaos following US-Israeli strikes on Iran and subsequent retaliatory attacks across the region.

Geordie Shore star Vicky Pattison and her husband Ercan Ramadan endured an 11-hour journey by road to reach Oman after three consecutive flight cancellations left them unable to depart Dubai.

"We wanted to try and get home as quickly and safely as possible," Ms Pattison explained, noting the border crossing alone took two to three hours.

Other Britons have faced even greater difficulties, with some stranded indefinitely.

Influencer Lily Mann, 25, told the Daily Mail that available flights home were showing business or first class seats priced at approximately £10,000, leaving her facing over £3,000 in accommodation costs whilst waiting.

"People who have got out have been very lucky," she said.