ITV Celebrity Big Brother sparks uproar as it unveils 'terrible' format change days before launch

ITV Celebrity Big Brother sparks uproar as it unveils 'terrible' format change days before launch

WATCH HERE: Furious row erupts between BBUK 2023 contestants Dylan and Trish

Alex Davies

By Alex Davies

Published: 28/02/2024

- 12:01

Updated: 29/02/2024

- 15:32

The rebooted reality TV show kicks off on March 4

Several Big Brother fans have been left less than impressed with the ITV reality show after bosses revealed they'd made a change for the upcoming celebrity edition.

In a matter of days, a new crop of celebrity housemates will join AJ Odudu and Will Best at the famous house as they take on the ultimate social experiment.

But while ITV is yet to share a confirmed line-up of who'll be heading in - although the Princess of Wales's uncle is among those rumoured to join - it has shared concrete changes to the show's voting system.

During last year's debut series on ITV2, fans had to vote to evict, ultimately leading to 26-year-old lawyer Jordan Sangha's victory.

For this year's Celebrity Big Brother, however, fans will be voting to save their favourite contestant instead.

Odudu and Best broke the news in a short clip on social media in which the former began: "Celebrity Big Brother is just around the corner so we're coming at you with big news."

AJ Odudu and Will Best

AJ Odudu and Will Best will return to present the celebrity series


Best weighed in: "Yep, now you remember, the last series of Big Brother, you were voting to evict.

"This time, for Celeb BB, you are voting for your favourite housemate. You're always voting to save."

Odudu commented: "I don't know how it's going to change the dynamics within the Big Brother house or how fans are gonna rally behind their favourite celebrity, but I for one, cannot wait to find out."

After the Big Brother X account shared the clip, fans rushed to share their thoughts on the change - and plenty were not happy.

WATCH HERE: AJ Odudu and Will Best unveils Celebrity Big Brother 2024 format change 

"Nooooooooooooooooooooo the best part about big brother is voting to evict!!!!" one BB fan fumed. "It’s going to be way too predictable if we’re voting to save."

"Channel 5 tried this and it was pants," a second weighed in before a third said: "As long as they keep evict in the civilian seasons cause when C5 came back and did that for a few years it was awful."

Meanwhile, another pointed out a potential flaw: "Voting to save literally just means the most popular (famous) one will win…"

"I guarantee you revert back to VTE [vote to evict] for the original series - what a complete joke," a fifth slammed.

Gary Goldsmith

Gary Goldsmith is rumoured to be taking part in Celebrity Big Brother 2024


A sixth echoed: "Terrible idea, vote to evict is part of the fabric of Big Brother. It's not Big Brother without it!! Who do you pay to come up with this nonsense??"

However, there was some support for the change, including one fan who argued: "Good, voting to save makes much more sense — we lost too many iconic housemates last season."

"Vote to save is SO SO much better!!" a second agreed. "With vote to evict the big and controversial characters go too early, I hope you keep this for civilian BB as well. #CBBUK #BBUK." (sic)

Among those rumoured to be heading into the Big Brother house on Monday are the likes of Fern Britton, Phillip Schofield, Louis Walsh, Jordan North, Ekin-Su Cülcüloğlu, Levi Roots and Baga Chipz among others.

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