AirPods rival from British tech startup drop below £30 in Prime Day sale on Amazon

CMF Buds 2 are the most recent budget Bluetooth earbuds from British upstart Nothing's sub-brand. Usually £39, the Prime Day sale has seen these noise-cancelling 'buds drop as low as £29

All products and promotions are independently selected by our experts. To help us provide free impartial advice, we will earn an affiliate commission if you buy something. Click here to learn more
CMF by Nothing was already known for its affordable gadgets, but that's taken on a whole new meaning in the latest Amazon sale
- Prime Day is exclusive to Amazon Prime members
- It runs until 11.59pm on July 11 this year
- CMF Buds 2 from British upstart Nothing are included in the sale
- You can pocket these noise-cancelling 'buds for just £29
- Price cut applies to Dark Grey, Light Green, and Orange colours
- Amazon has also slashed price of the CMF Phone 1
- Usually £209, this Android handset from Nothing is now £149
- Pocket both the Bluetooth buds and colour-matched phone for under £200
Don't Miss
Most Read
The latest budget earbuds from British startup Nothing have plummeted to £29.99 in the Prime Day sale on Amazon. Usually £39 when bought directly from the London-based technology firm, these AirPods competitors won a Red Dot design award last year for their sleek appearance.
You'll need to be quick; this price cut is only available until 11.59 pm on July 11, 2025.
The award-winning British brand behind these 'buds recently launched its first flagship Android phone, dubbed Nothing Phone (3), and a pair of noise-cancelling over-ear headphones to compete with the best from Bose, Sony, and Sonos. Both of these all-new devices launch this month with a much heftier price tag than you might be accustomed to from the small UK-based upstart.
If you're looking for something a little more wallet-friendly, you can't go wrong with the CMF Buds 2 from Nothing's affordable sub-brand CMF.
Pocket the CMF Buds 2 from Nothing for under £30 in Prime Day sale
The CMF Buds 2 by British brand Nothing offer 42dB active noise cancellation, 12.4mm bio-fiber drivers with Ultra Bass Technology 2.0, and up to 35.5 hours of battery life. They feature Bluetooth 5.3 with dual-device pairing, customizable EQ via the Nothing X app, and an IP54 rating for dust and water resistance.
[countdown-2025-07-12]
Despite the impulse-buy £29 price tag, these Bluetooth 'buds still come equipped with Active Noise Cancellation (ANC) to quash distracting background sounds and ensure you don't need to crank-up the volume to hear your favourite album, audiobook, or podcast.
You can expect up to 8-hours of listening on a single charge, although that'll drop slightly if you're using the CMF Buds for hands-free calls.
CMF Buds 2 ship in three colours — Orange, Dark Grey, and Light Green — and Amazon has slashed all three models to just £29
NOTHING PRESS OFFICE
Drop the 'buds in the carry case to top up the battery on-the-go. In total, battery life is 35.5 hours with the case. If you're in a rush, the earbuds can be bolstered with 6.5 hours of listening time with just 10 minutes in the case, thanks to the built-in fast-charging capabilities.
With Bluetooth 5.3 support, CMF Buds can be paired to multiple devices at the same time, so you can switch between listening to a podcast on your phone to a movie on a tablet without digging into the settings menu.
The £29 price cut applies to all colourways of the CMF Buds 2 from Nothing, including the Dark Grey, Light Green, or Orange.
The features and specifications of the CMF Buds Pro 2 — the latest Bluetooth earbuds released by the price-conscious sub-brand from UK technology startup, Nothing
NOTHING PRESS OFFICE
It’s only been three years since Nothing, which was co-founded by Carl Pei — the former CEO of industry disruptor OnePlus, launched its first smartphone. But the British startup has already caused a stir with its affordable Android handsets, accessories, and standalone CMF sub-brand.
The latter, which stands for “Colour, Material, and Finish”, is focused on good design that injects some colour and fun into the budget smartphone market. And it seems to be working.
If you want the Android handset that launched alongside the budget 'buds above, then you'll be pleased to know that Amazon has slashed the price of the CMF Phone 1 in its Prime Day sale too. CMF Phone 1 lets you customise the look of the handset by switching the backplate.
- View Deal | CMF Phone 1 drops from £209 to just £149 in Prime Day sale
- View Deal | CMF Buds 2 from Nothing cut to £29 in Prime Day sale
In the box, you'll find everything you need for the simple procedure: screwdriver, screws, and a colour-matched SIM tray.
Replacement cases for the CMF Phone 1 cost £29 and are available in Orange, Light Green, and Black for now, although we'd expect to see more colours in the coming weeks and months.
And that's not the only trick when it comes to customising this budget handset.
In the bottom corner of the back panel, you'll find a circular cover that resembles a small wheel. As well as spinning like a small, built-in fidget spinner, the real reason for this addition is to protect the accessory port.
More accessories are likely on the way from the team at Nothing, but for now, CMF Phone 1 is compatible with a textured card holder, a kickstand, and a lanyard. Prices for these start from £19
NOTHING PRESS OFFICE
CMF has designed three unique accessories that connect to this port and change the phone. At launch, it's created a lanyard so you can wear your phone over one shoulder, a kickstand that props up the CMF Phone 1, and a card holder that's reminiscent of the MagSafe wallet built by Apple sells for its iPhone.
Aside from this colourful design, the exposed screws, and interchangeable covers ...everything else about the CMF Phone 1 is what you'd expect from this price point.
You'll find a 6.67-inch Super AMOLED screen on the front of the handset, which uses a 120Hz refresh rate panel that promises buttery-smooth system animations and a responsive feel. Powered by a MediaTek Dimensity 7300 5G processor coupled with 8GB of RAM, Nothing is confident that its new budget handset will offer a "fast and smooth" performance during everyday tasks.
Nothing has opted to use the same Nothing OS 2.6 software developed for its mainline smartphones, so you'll find the same trademark pixelated icons and grey tones in the menu when you fire up the CMF Phone 1.
CMF Phone 1 ships with the same NothingOS created for the mainline Nothing smartphones, including its unique pixelated icons, black-and-white colour scheme, and custom-designed widgets
NOTHING PRESS OFFICE
That also means you'll benefit from all of the hard work from the team at Nothing over the last four years since it was founded, including the slew of nifty widgets designed to sit on your homescreen and deliver useful updates — saving you from the need to keep launching apps.
With its mammoth 5,000mAh lithium-ion cell, Nothing promises two days of battery life on a charge charge. When it's time to top up the battery, everything is handled with a USB-C cable.
On the back, there's a powerful Sony 50MP rear camera with a dedicated portrait sensor that should ensure a more accurate bokeh effect, recreating the look of a DSLR camera. On the front, there's a 16 MP selfie camera.
CMF Phone 1 usually costs £209 for a model with 128GB of built-in storage. It's only available to buy directly from Nothing, or via Amazon UK.
But in the Prime Day sale, which only lasts until 11.59pm on July 11, you can pocket this Android handset for just £149.
Pocket the CMF Phone 1 from Nothing for under £150 in Prime Day sale
If you missed the original announcement, CMF Phone 1 is budget smartphone by Nothing’s CMF sub‑brand with an expansive a 6.67″ Full HD+ AMOLED touchscreen with 120Hz refresh rate (something you won't even find on the £799 iPhone 16...) powered by a MediaTek Dimensity 7300 chipset and 8GB RAM. There's also 128GB of built-in storage, which can be expanded via microSD to 2TB to keep all of your photos, songs, podcasts, videos, apps, and games. It offers a swappable back cover system with an “Accessory Point” for optional modules, a 50MP Sony rear camera with a depth sensor for Portrait Mode shots and a 16MP selfie camera
[countdown-2025-07-12]