Cameron Kinch broke down in tears on last night's episode of Big Brother, as he fought for his place in the final.
The young farmer was overcome with emotions when he explained that the prize money, should he go on to win the series, would be put towards keeping his family's farm afloat.
The emotional moment was triggered when Big Brother announced: “Housemates, in the glass case before you sits one of Big Brother’s most valuable prizes, a pass to the final.
"Today, you will compete against each other in a series of rounds, and one of you will walk away with this coveted prize.”
Big Brother contestant Cameron Kinch broke down when he explained that the prize money would be put towards keeping his family's farm afloat
|ITV
After several elimination rounds, only Mr Kinch and Jenny Baird remained in contention.
When questioned about their motivations, the young farmer delivered an emotional answer that moved his fellow housemates and viewers to tears.
Upon winning the pass, the Somerset farmer revealed that if he were to win the £100,000 prize, he would use it to pay inheritance tax on his family farm.
He said: “If I was to win, I’d be using the money to possibly pay for family farm tax more so than anything else.
Cameron Kinch previously spoke to GB News when he joined tractor protests outside Parliament
|GB NEWS
“I lose sleep over what it might mean for the farm. It’s a really s*** position that a farmer has to come on here to try to win £100,000, so their farm (survives), it’s not fair.”
Mr Kinch then broke down, prompting his fellow housemates to comfort him. “It’s alright, bro, you’ve got this! It’s important you say this, mate," they told him.
The Big Brother star continued: “The farm is your lifestyle. It’s your way of life. You’re on the farm 24/7, but you do it to hand it over to your kids, your grandkids. It’s our legacy.
“When the best advice has been to do something that’s now going to cripple us, to sell off land which will make your farm less productive, it’s devastating.
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Cameron Kinch joined Big Brother with hopes to “fly the flag for British farming"
|ITV
“Every field means something to you, especially if your farm has been in your family for generations. You work on that farm day and night. It’s your blood and soul.
“When your dad’s worked for years and years, to think it might be whacked away from him at the very last hurdle…”
Fans of the show quickly flooded social media with messages of support for Mr Kinch.
“Wow, he has a lot on his shoulders at quite a young age!” one viewer posted on X, while another penned: “Cameron is so adorable and has been lovely to everyone, even when some have been horrible to him. He really deserves to be in the final. #BBUK”
Others urged viewers to back the young farmer: “I hope he wins, our farmers need our support.”
One fan even taggedClarkson's Farm star and Diddly Squat farm owner Jeremy Clarkson, writing: “@JeremyClarkson help a farm boy out?”
Mr Clarkson, who has been outspoken on the inheritance tax debate, previously urged the government to “back down” on plans to reduce agricultural tax relief.
In November 2024, he joined thousands of farmers at a Westminster protest against the proposed changes, warning that the policy would “jeopardise family farms” and “threaten food security.”
Cameron Kinch shared that he loses sleep over tax pressures on his family farm
|GB NEWS
Mr Kinch has previously spoken publicly about inheritance tax pressures on farmers.
Earlier this year, he joined tractor protests outside Parliament against Labour’s planned inheritance tax reforms for agricultural land.
He told GB News: “The changes to inheritance tax are fundamental to our way of life, how we farm, letting the next generation come on, taking over from your parents. It’s fundamental.”
The farmer explained that large-scale land requirements make inheritance tax particularly difficult for farmers.“In this country, to be a livestock farmer, you need about 300 acres minimum.
"For arable, you’re looking at around 500. About 100 acres equates to about £1 million, so you very quickly rise above the tax thresholds," he told The People's Channel.
Mr Kinch added: “God forbid, when the time does come when my parents die, we’re going to be slapped with a massive inheritance tax bill, which we can’t pay.”
The young farmer reportedly applied for Big Brother on a whim, telling ITV before entering the house that he hoped to “fly the flag for British farming.”