Continuing to captivate travellers with its blend of cultural and historical sites, Mediterranean climate and unique position straddling Europe and Asia, it's no wonder that Britons are flocking to Turkey year on year.
While Istanbul has kept its crown as the country's most popular destination for international visitors, many remarkable locations remain overlooked by British holidaymakers.
For those seeking to explore beyond the well-trodden paths, cabin crew member Selda Bayhan shared her expertise on Turkey's hidden gems with GB News.
Her top recommendations include two destinations, offering authentic experiences without the crowds that flock to more famous Turkish locales.
Izmir offers 'a lively Aegean city with a laid-back charm' and an ideal 48-hour getaway from London Stansted
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With years of experience traversing Turkish skies, Bayhan's insights focus particularly on two overlooked destinations that deserve more attention from UK holidaymakers: the coastal city of Izmir and the central Anatolian gem of Kayseri.
Izmir offers "a lively Aegean city with a laid-back charm" and an ideal 48-hour getaway from London Stansted. "It offers a mix of history, culture, and natural beauty," she explains.
Her recommended itinerary begins with the Roman Agora, followed by visits to the Clock Tower in Konak Square and the Kordon Promenade with its Aegean Sea views.
For the evening, she suggests enjoying "delicious seafood at a restaurant in Alsancak or along the Konak Pier."
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Day two features the ancient city of Ephesus, where "walking through the Library of Celsus and the ancient theatre is like stepping into another world." Other highlights for visitors include attractions include the House of the Virgin Mary and Urla's boutique vineyards.
Kayseri emerges as Bayhan's second recommendation, described as "an under-the-radar gem" that's "often overlooked in favour of nearby Cappadocia".
The destination offers similar attractions "without the crowds", including sunrise hot air balloon rides and the magical landscapes of fairy chimneys.
Visitors can explore the UNESCO World Heritage Göreme Open-Air Museum with its ancient rock-cut churches and wander through the enchanting Red Valley and Rose Valley.
The region's cuisine has also received special mention, with Bayhan noting the "famous manti (Turkish dumplings) to pastirma and local desserts".
Kayseri is particularly known for its culinary delights
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The country's unique appeal has continued to entice visitors from across the globe, contributing significantly to its economic recovery.
The travel and tourism sector's contribution of 1.7 trillion Turkish lira to Turkey's GDP in 2023 marks a triumphant return to form following pandemic disruptions, pollsters at Statista found.
The sector has also fully recovered in terms of employment, generating over three million jobs both directly and indirectly.
