Cruise line unveils new entertainment for 2026, including robot parades and interactive game shows

In a world-first for the cruise industry, the company is piloting robotic canines developed by Unitree Robotics aboard MSC Bellissima in Asia. The robots will be joined by humanoid companions as part of the trial.

The robot entertainment programme offers meet-and-greets where guests can get up close with the AI-powered dogs.

Guests can also discover a dedicated robot-themed parade that will make its way through the ship. The robots will even make dance appearances during the Doremix Family Disco, adding a futuristic twist to family fun nights.

For younger cruisers aged seven and above, interactive workshops will introduce them to robotics and future technologies in a hands-on, creative way.

The pilot is currently running on MSC Bellissima, with plans to bring the experience to MSC Magnifica during part of the World Cruise 2026.

The company is also giving some beloved classics a fresh lick of paint. The '70s Party is getting a complete makeover across the entire fleet, featuring updated music, snazzier costumes, and more interactive elements.

Two brand-new game shows are also launching this year. Chart Toppers is a high-energy music quiz celebrating the biggest hits from the 1970s to today, while Quiz O'Clock: The Battle puts a competitive spin on the cruise line's classic quiz format.

MSC Cruises’ VP Entertainment, Steve Leatham, said: “As a family-owned company, we know how important it is to offer entertainment that brings generations together. In 2026, we are building on what our guests already love, while introducing new ideas, new energy and new cruise-industry first experiences - there is something for everyone, wherever they choose to sail.”

MSC Cruises’ family entertainment development director, Matteo Mancini, added: “MSC Entertainment is fully focused on the future and is actively investing in the development of new, modern forms of entertainment, spanning digital and immersive experiences.

"From robots and game shows to interactive fun, active experiences, partnerships with celebrated brands, original mascots and music, this year’s offering on MSC Cruises is truly spectacular.”

The popular LEGO Parade is also expanding, doubling its reach from seven ships to 14 this year. The parade brings together seven LEGO mascots alongside MSC's own character, Doremi, and will gradually roll out to MSC Grandiosa, MSC Poesia, MSC Divina, MSC Seaside and MSC Seaview.

Families will love the refreshed digital-first LEGO Family Game Show, which is launching across the fleet following a successful trial on MSC World America.

The Professional Coaches Programme, covering sports, wellness and arts and crafts, is also growing – it'll be available on 15 ships in 2026, giving guests even more ways to stay active at sea.