Butlin’s expands its all-inclusive offering as guests get more drinks - including a brand-new cocktail

To mark the occasion, guests will be able to toast the landmark anniversary with specially created cocktails and an expanded spirits menu.

The drinks package proved a massive hit last year, with more than 100,000 visitors taking advantage of the offering across Butlin's three locations in Bognor Regis, Minehead and Skegness.

Among the fresh additions are some popular spirit brands, with Gordon's Mediterranean Orange Gin, Captain Morgan Dark Rum and Disaronno all joining the lineup at every resort.

For those watching their alcohol intake, there's good news too – Madri Excepcional 0.0% has been added as a low and alcohol-free option.

Butlin's has teamed up with Coca-Cola to create three brand-new mixed drinks, including the Birthday Bonanza - a celebratory blend of vodka, amaretto and Coca-Cola designed specifically for the company's 90th anniversary celebrations.

The numbers from 2025 show just how much guests love the package – a staggering 2.8 million drinks were poured for visitors across all three resorts. When it came to favourites, Madri took the crown as the most ordered drink, accounting for eight per cent of all beverages served.

Smirnoff Red came in second overall, with the vodka making up a quarter of all spirit orders.

Third place went to Butlin's On The Beach, the resort's own twist on a classic cocktail, which proved twice as popular as the runner-up Strawberry Woo Woo. Hot chocolate was the clear winner for warm drinks, representing 38 per cent of all hot beverages.

Adult all-inclusive packages start from £25.95 per day, and include a range soft drinks, spirits, wine, draught beers and cider, and Proud to Serve Costa Coffee. With the new additions, guests can choose from more than 60 drinks on the all-inclusive menu.

Head of marketing at Butlin's, Alex Meyer, said: "We're all about offering incredible value for money, and with the latest additions to the All Inclusive drinks range the package is even better value for guests.

"Now with over 60 drinks to choose from, including our new cocktails and spirits, our All Inclusive drinks package continues to be unrivalled compared other UK holiday resorts' offerings.

"As we celebrate our 90th birthday, guests can raise a glass to the landmark occasion with our brand-new Birthday Bonanza cocktail. The new creation is set to rival our guest favourite cocktail, Butlin's On The Beach, which has been the most popular cocktail since the drinks package launched in 2024."