The top trending holiday destination right now has 'stunning beaches and affordable prices'

Titan Travel research found the holiday spots Britons are actively planning trips to visit by analysing Google Search data.

It analysed search volumes for key travel-intent queries, such as holidays, tours, itineraries, and things to do.

Thailand - known for its stunning islands, bustling cities and affordable travel - was the clear frontrunner for the coming year, with 822,330 searches during a one-year-period.

This was followed by a mix of both European favourites and long-haul escapes, revealing what travellers are most seriously researching for in their next holiday.

The most searched for holiday spots (number of searches)

1. Thailand (822,330)
2. Croatia (573,040)
3. Turkey (545,460)
4. Japan (493,720)
5. Greece (458,430)
6. Mexico (441,080)
7. Portugal (433,300)
8. Iceland (395,570)
9. Montenegro (318,650)
10. Spain (293,360)

Thailand

Thailand has a bit of everything; whether you want to lounge on breathtaking beaches or immerse yourself in the local culture, there is something for everyone. Now is a great time to go, as November to February promises the most favourable weather conditions.

The experts said: "Thailand has been a popular destination for British globetrotters for many years now, and it looks set to continue into 2026, as it was by far the most searched for destination.

"People are drawn to Thailand for its stunning beaches, warm climate, and affordable prices for experiences they can't find at home."

Croatia

The highest-ranking European option is a stunning Mediterranean country with scenic beaches and historical charm. The experts said: "During the 21st century, Croatia has seen a massive increase in tourists, especially from the UK, so now this once hidden gem is one of the most visited places by UK travellers.

"Sitting on the Adriatic coast, Croatia is home to sun-kissed ancient cities such as Dubrovnik and Split, as well as offering beautiful beaches for travellers to relax."

Turkey

Tourists looking to relax on a beautiful beach and soak in guaranteed sunshine are sure to enjoy a 2026 holiday in Turkey.

The travel pros said: "The crossroads between Europe and Asia, Turkey has long been a destination for travellers from around the world, and it always has a strong influx of British tourists. In 2024, 4.1 million UK travellers visited Turkey, a 20 per cent increase from pre-pandemic years.

"Whether people are looking for a bit of winter sun, want to discover the cultural diversity of Istanbul, or plan an enchanting trip to Cappadocia, Turkey is a vast country with something to offer for everyone."