EE vs Vodafone vs Virgin Media: UK's best broadband provider of 2026 has been unveiled

EE, Virgin Media, and Plusnet logos with Wi-Fi router sitting on a table

UK-based price comparison service Uswitch just named this year's top broadband providers

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EE | VIRGIN MEDIA | PLUSNET | SORA | GB NEWS

Taylor Bushey

By Taylor Bushey


Published: 16/02/2026

- 10:50

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Plusnet has been replaced after a three-year winning streak

  • Uswitch has named the best broadband provider for this year
  • Annual awards are picked by experts, customers, and Opensignal data
  • For the 2026 gongs, EE unseated Plusnet for the top spot
  • Plusnet, Vodafone, Virgin Media won awards across different categories
  • Looking to switch providers? Full list of award-winners below

If you're looking to switch to a new broadband provider, UK-based price comparison service Uswitch just named the best brands of the last 12 months. And EE has taken the top spot, named National Broadband Provider of the Year — replacing a three-year winning streak from Plusnet.

Uswitch names the best broadband and TV providers each year. The gongs are dished out at an annual event, with voting decided by a mixture of public votes, a panel of expert judges, and data analysis from Opensignal. If you're looking to switch your provider for a specific reason, Uswitch lists out who's won across 9 different categories...


  • National Broadband Provider of the Year- EE
  • Regional Broadband Provider of the Year- YouFibre
  • Best Broadband Provider for Customer Service- Plusnet
  • Best Value for Money Broadband Provider- Vodafone
  • Most Reliable Broadband Provider- Virgin Media
  • Most Popular Broadband Provider- Vodafone
  • Best Telecoms Bundle Provider- EE
  • Best Telecoms Innovation- EE- "Safer SIMs"
  • Best TV Content- Netflix
Aside from nabbing the top spot, EE has snagged a few other awards from noteworthy categories. They've achieved the Best Telecoms Bundle Provider and the Best Telecoms Innovation. Uswitch also hosts a separate annual mobile-specific awards, where the provider also won the Fastest Mobile Network overall.

Switch to the "National Broadband Provider of the Year" with full-fibre broadband from EE

Upgrade to award-winning broadband provider with a full-fibre 300 package from EE. Built with Wi-Fi speeds that can power the whole home, you can stream your favourite TV shows and movies in 4K, take part in online gaming and work from home. EE guarantees 250Mbps download speeds and at least 50Mbps upload speeds.

This package comes with the Smart Hub 7 Plus — capable of powering Wi-Fi 7 — the fastest Wi-Fi standard available for your home or office.

EE Full-Fibre 300
$30.99

Switch to the "Best Broadband Provider for Customer Service" with full-fibre broadband from Plusnet

Plusnet is offering its fastest-ever broadband speeds for under £30 per month. A full-fibre 900 package is an ideal choice for large, busy households with multiple devices. Its eye-watering fast speeds can download 45mins of streaming content in as little as two seconds. When you switch today, the normal £20 activation fee will also be waived.

Plusnet Full-Fibre 900
$29.99

Switch to the "Most Reliable Broadband Provider" with full-fibre broadband from Virgin Media

Normally £30.99, you can get Virgin Media's second-fastest speeds for only £20.99. This deal is not on Virgin Media's website, as it's only found either here or on select other comparison sites and publications. Virgin Media M500 broadband offers ultrafast fibre speeds with an average of 516 Mbps download and around 52 Mbps upload. It's ideal for busy UK homes of six to eight people with multiple devices streaming, gaming and working simultaneously on an 18-month contract.

Virgin Media M500
$30.99 $20.99

Switch to the "Most Popular Broadband Provider" with full-fibre broadband from Vodafone

Upgrade to a Pro Broadband package from Vodafone that ships with its latest (and fastest) Wi-Fi 7 router. You'll also benefit from a backup internet connection, powered by Vodafone's 4G network, if there's a broadband outage in your area. Until now, the fastest router offered by Vodafone shipped with Wi-Fi 6E.

Vodafone Broadband Pro 3
$37

EE is the only provider that offers next-generation speeds and improved reliability as standard.

Dubbed the EE Smart Hub 7 Plus, this slimline new router offers wireless speeds up to 1Gbps — that's 30% faster Wi-Fi throughput compared to the previous EE Smart Hub 6 Plus. That extra capacity isn't just about the fastest downloads possible; it's also useful when juggling more devices on the same network.

For comparison, other broadband providers like Sky reserves its Wi-Fi 7 router for their speediest plans.

EE \u200bEE Smart Hub 7 Plus pictured in the living room The all-new EE Smart Hub 7 Plus brings Wi-Fi 7 speeds, reliability, and bandwidth to all full-fibre broadband customers on the network — a first for a nationwide broadband company in the UK | EE PRESS OFFICE

While EE unseated Plusnet — taking away its top-seat winning streak — the provider still won Best Broadband for Customer Service. This is one of the many awards Plusnet is known for winning time and time again.

Plusnet is known for having a UK-based customer service team, operating seven days a week to help out with any questions related to your broadband set-up, billing, or account.

The BT-owned brand also offers download speeds up to 900Mbps — that's 4x faster than the average household internet speed in the UK, as recorded in the latest statistics from Ofcom. At those speeds, you won't need to worry about buffering when watching your favourite shows, making video calls to friends and family, or backing up your devices to the cloud.

plusnet broadband router pictured surrounded by pink flowers

Plusnet is known for having a UK-based customer service team, operating seven days a week to help out with any of your set-up or account-related questions

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PLUSNET PRESS OFFICE

If you're looking for the UK's Most Reliable Broadband Provider, Virgin Media earned this top spot from Uswitch's annual awards. This was determined based on data from comparison site, Opensignal.

Opensignal crowdsources its data from people across the UK, who can download its smartphone app and run a series of tests to determine the viability of their connection when it comes to streaming video, browsing social media, and more.

Uswitch annual Telecoms Awards 2026 graphic for broadband

Uswitch names the best broadband provider each year through an annual rewards program based on a mixture of public voting, expert judging, and data analysis

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USWITCH

Vodafone took home the awards for Best Value for Money Broadband Provider and Most Popular Broadband Provider this year. The provider is consistently releasing new features and upgrades for its customers. Recently, they treated millions of broadband users to a free Wi-Fi upgrade.

Last summer, they also introduced Wi-Fi 7 to some of its speedier plans for your household or office.

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