Samsung price crash sees Galaxy S24 and S24 Ultra drop to 'lowest EVER price', and that's not all

samsung galaxy s24 ultra and galaxy s24 and s24 plus pictured grouped together with a colourful background

For a limited time, Samsung Galaxy fans will be treated to £300 discount across the latest Android phones from the South Korean giant

Aaron Brown

By Aaron Brown

Published: 22/05/2024

- 14:36

Updated: 27/05/2024

- 18:06

Get £400 off the latest Galaxy S smartphones in Samsung sale

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Samsung has slashed £300 off its latest Galaxy S24, S24+ latest Galaxy S24, S24+, and Galaxy S24 Ultra phones in a blockbuster new sale.

With this discount, the Galaxy S24 now starts from £499 — easily the best Galaxy S24 deals we've ever seen. Likewise, the all-singing, all-dancing S24 Ultra has plummeted below £950 for the first time since its February 2024 release date. That's comfortably the best Galaxy S24 Ultra deal from any retailer since launch.

The £300 price crash isn't around for very long, with Galaxy S phones set to return to their prices on June 4, 2024. That's less than a fortnight. And that's if stock lasts until then, with Samsung warning that it'll pull the £400 off sale early if it burns through existing warehouse stock.

Best of all, the £300 price cut isn't the only incredible deal available from the Samsung Store. The South Korean firm is still offering an additional £100 discount on the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra when you trade-in any phone in any condition.

Yes, that means you can mail a broken Nokia 3310 from the early 00s with a cracked screen and a missing battery and still enjoy an extra £100 off. With both offers applied, you can secure the Galaxy S24 for 50% off its usual price.

poster for the samsung galaxy s24 sale with the slogan "it's now or never"

The £300 discount drops the Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra down to the "lowest ever price" sold by Samsung


If you've got an old phone gathering dust at the back of a drawer, or can find a busted smartphone from the last two decades on eBay for a few quid, then it's well worth taking advantage of this trade-in at the same time as the £300 price cut.

With both Samsung deals applied, the Galaxy S24 series drops to these frankly ludicrous prices:

galaxy s24 ultra galaxy s24 plus and galaxy s24 all pictured lying alongside one another on a textured surface

In order: Galaxy S24 Ultra, the only model that supports the S Pen stylus — pictured poking out of its holster, larger Galaxy S24+ with its 6.7-inch screen, and the standard Samsung Galaxy S24


If you need a new pair of wireless earbuds, Samsung will discount its Galaxy Buds by 30% if you add them to your shopping basket at the same time. Likewise, you can secure 30% off any Galaxy Watchwhen you buy with your new Galaxy S24, S24+, and Galaxy S24 Ultra phone.

Samsung offers free delivery across the UK, as well as a range of 0% APR repayment plans too.

But the £300 discount isn't exclusive to the Samsung Store, with retailers like Currys, Amazon, and also taking part in the sale and dropping prices across the Galaxy S24, S24+, and Galaxy S24 Ultra phones. The extra £100 off from trade-in doesn't apply to these other stores, but if you've haven't got a phone that you're willing to part with, there's no reason to specifically shop from Samsung.

Prime members will benefit from next-day delivery nationwide at no extra cost on Amazon and Currys and Argos offer same-day collection in some areas — both good reasons to shop at these particular stores over Samsung.

Samsung announced its all-new Galaxy S24 range in mid-January, with a focus on Artificial Intelligence (AI), clever new camera features, and a titanium frame. All three handsets arrive with a faster processor, bigger batteries, and a guaranteed seven years of Android upgrades.

Unveiled at Galaxy Unpacked event in San Jose, California, Artificial Intelligence (AI) is undoubtedly the headline feature of all three new Galaxy S phones from Samsung. Dubbed Galaxy AI, the clever new software can translate incoming phone calls in real-time, write text messages for you, summarise lengthy notes into bullet points, move the subject of a photo and erase unwanted people from the background.

Samsung has partnered with Google to launch a new way to gesture-driven way to search online — Circle To Search.

four colour options for the galaxy s24 series lying face down

You'll be able to buy the Galaxy S24 and S24+ in the standard selection of four colours, or an additional three exclusive colourways


As the name suggests, this allows Galaxy S24 owners to long-press on the home button and circle anything on-screen to kickstart a Google search. For example, you can circle the city skyline in the background of an Instagram post to find the location, circle a book cover to get shopping results or circle an unknown actor in a Netflix show to find their IMDb page.

Some of these AI tricks are reminiscent of Microsoft's CoPilot Pro subscription, which costs £19 a month to use across Microsoft Word, PowerPoint, Excel on Windows, Mac, and iPad.

All three models of the Galaxy S24 arrive with Android 14 out of the box and guaranteed updates until the early 2030s. Until now, Samsung only guaranteed four years of updates with its flagship Galaxy S series.

Galaxy S24 Ultra is the only model with a stylus housed in the frame, enabling you to make handwritten notes, sign PDFs, annotate screenshots, and doodle on-screen. It follows in the footsteps of the iPhone 15 Pro and uses a titanium frame, which Samsung says will enhance durability. It’s also the brightest screen we’ve seen on a Galaxy smartphone, topping out at 2,600-nits, which should make everything easily visible on-screen even when outside on the brightest summer day.

animated gif demonstrating some of the photo editing tricks enabled by Galaxy AI

Galaxy AI enables some clever new photo editing tricks, letting you adjust the position of your subject and expand beyond the borders of the original image, as shown in the animation above


This flagship S24 Ultra model packs a quadruple camera with a massive 200-megapixel main camera, 50-megapixel and 10-megapixel telephoto sensors capable of 100x digital zoom, and a 12-megapixel camera for ultra-wide shots.

Galaxy S24 and S24+ also benefit from improved cameras, but miss out on the 100x zoom. Using AI, Galaxy S24 owners can resize or move the subject of a photo in their camera app. Unwanted people or objects can also be removed from the background, with Galaxy AI filling in any blank spaces.

Samsung can also transform any video footage into slow-motion, thanks to Galaxy AI.

Samsung’s Knox security system has received an upgrade with the latest entries in the Galaxy S series too, offering phone owners the option to ditch their password in favour of a fingerprint or face scan on the Galaxy S24 Ultra to login to their favourite website. Passkeys are slowly becoming the new norm, with Elon Musk adopting the technology for X, formerly Twitter, and a recent WhatsApp update ditching passwords.

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