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Black Friday has arrived.
This annual sales event, imported from the United States, sees thousands of online and high street stores slash prices across millions of products and subscriptions. This bargain bonanza can be the perfect time to cut monthly bills and stock up on presents.
However, with so many discounts out there, it's perhaps unsurprising that not every deal is a record-breaker. Analysis from Which? found that 100% of products on sale for Black Friday were cheaper or the same price within six months on either side of the sale day.
Even if the price cuts are matched in the January sales, the pre-Christmas timing of Black Friday is an incredible perk over other sales event, like the traditional Boxing Day sales that once dominated in the UK.
Whether you're looking to buy Christmas presents, reduce your monthly outgoings on electricity, broadband, or phone bills, book a holiday without breaking the bank... or just treat yourself to something new. We've trawled through thousands of price tags to sort the genuine Black Fridays from the chaff.
Best Black Friday Deals
With a dizzying number of deals available, it can be tough to find genuine discounts.
Whether you're looking to treat yourself to a new gadget, cut your monthly mobile or broadband bills, or stock-up on Christmas presents without paying full price for anything ...we've rounded up all of the Black Friday deals you can't afford to miss.
Best Black Friday Deals To Save On Monthly Subscriptions
Switch to Virgin Media and unlock FREE full-fibre broadband + Netflix until 2026
If you're one of the 8.8 million broadband customers currently out of contract, Virgin Media is offering three months of free internet to incentivise you to switch. Virgin Media, available in over 16 million households nationwide, will offer £0 bills until February 2026. If you switch to Virgin Media's M500 package, you'll benefit from a Netflix subscription included at no extra cost. The usual £35 setup fee has been waived, and Virgin Media is offering up to £200 in bill credit if you've switched from another provider. Black Friday sale ends December 10, 2025
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Virgin Media M500 + Netflix
$27.99
$0
Plusnet will pay you £180 to switch to its full-fibre broadband packages
Switch to the speediest full-fibre broadband from Plusnet this Black Friday, and you'll be treated to a Reward Card with up to £180 to spend anywhere you want. This prepaid debit card works anywhere that Mastercard is accepted – you could even use it to pay for the first six months of your broadband contract.
Plusnet relies on Openreach's full-fibre broadband network, which is now accessible from 54% of UK homes. If you can connect with BT, Sky Broadband, or TalkTalk... then you'll be able to switch to this deal. Black Friday sale ends December 3, 2025
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Plusnet 500
$28.99
Download and read millions of Kindle eBooks for just 99p
For a very limited time, Amazon is offering three months of Kindle Unlimited for 99p. This subscription is like Netflix for books, and usually costs £9.49 per month — making it one of the most expensive services that Amazon offers. That's what makes this Black Friday discount such an incredible bargain! Cancel anytime during the three months and you'll only pay 99p ...but you'll be able to download and read thousands of bestsellers, non-fiction, travel guides, recipe books, and much more across all of your devices
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Kindle Unlimited (3 months)
$28.47
$0.99
Sky Stream box + Sky TV + Netflix + Full-Fibre Broadband drops to lowest EVER price
Save £120 with this Black Friday bundle from Sky TV, which has plunged to its lowest-ever price. You'll take delivery of a Sky Stream set-top box with access to 100 channels, including GB News and Sky Atlantic, featuring US hit shows like The Last Of Us, The Day of the Jackal and House of the Dragon. Sky bundles a Netflix Standard with Ads subscription (worth £5.99) and its 500Mbps Full-Fibre Broadband (worth £29)
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Sky TV Essentials + Broadband
$40
$35
Existing Sky TV subscriber? You don't miss out — add a Sky Glass Air 4K television for just £3
Sky isn't only offering its Black Friday deals to tempt new customers. Existing subscribers can unlock a 43" 4K TV for just £3 a month ontop of your existing bundle. To qualify, you'll need to add Sky Sports, Sky Cinema, or Sky Whole Home. The latter is 50% off in the Black Friday sale, dropping to £7.50 per month. With this criteria met, you'll be able to stream the latest must-see shows, sports, and movies on the crisp QLED screen in Sky Glass Air, which is available in either 43", 55", or 65"
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Sky Glass Air TV (43")
$309
$154
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ExpressVPN
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£2.65
Best Black Friday Deals To Upgrade To A New Television
Samsung will pay up to £250 when you trade-in your old television and upgrade to its latest Black Friday deals
Samsung has slashed prices across its TVs this Black Friday. But you can supercharge these deals by offering your existing telly to Samsung. For a limited time, the bestselling TV brand will reward you with up to £250 credit when you trade-in your existing telly — no matter the manufacturer or the model. That generous £250 windfall can be combined with the latest Black Friday discounts for maximum savings
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Send Samsung Your Old TV
Amazon cuts 4K QLED Fire TV to its lowest-ever price — while stocks last
Once the flagship Fire TV-powered flatscreen designed and built by the teams at Amazon, this Smart TV has now plummeted to a record-low price. For under £300, you'll enjoy crisp 4K UHD resolution with support for Dolby Vision IQ and HDR10+ Adaptive. You can also summon the AI assistant Alexa with a hands-free command to control playback, change channels, or answer general knowledge queries
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Fire TV Omni QLED (55")
$749.99
$329.99
Hisense 50" Smart TV built for Freely drops to lowest-ever price
This budget Hisense 4K TV is equipped with everything you need to stream live television and 75,000 hours of on-demand content via Freely. With nothing but a Wi-Fi connection, you can watch over 100+ terrestrial channels, including GB News, and restart a show that you've joined in-progress with the tap of a button. It supports Dolby Vision HDR for improved contrast
Argos has price-matched this deal from Currys and offers same-day collection in some areas
Hisense 50" LED 4K HDR Smart TV
$359
$259
Get £400 off 65" OLED Smart TV from Philips Ambilight on Amazon
Philips Ambilight is the only television with an array of integrated LED lights on the back that reacts to what you watch in real-time, bathing the wall in a halo of colourful light. This 65" telly has an OLED panel, offering cavernous black levels and top-of-the-line HDR performance
Amazon offers free wall-mounting for this model, although you'll need to provide the bracket
Philips Ambilight 65"
$1,449
$1,099
Best Black Friday Deals To Cut Your Phone Bill
Switch to Smarty Mobile and unlock 50GB of 5G data
Roughly 14–20 million people in the UK are currently out of contract for their pay-monthly phones. All of these people can switch at a moment's notice to a SIM-only deal — slashing their outgoings. This Black Friday deal from Smarty Mobile offers 3x the 5G data that you'd usually enjoy for this price
Smarty Mobile
$8
Switch to O2 SIM-only deal and unlock unlimited 5G data to use in 75 countries worldwide + 6 months FREE Netflix
If you've paid off the cost of your handset, you can switch to this SIM-only deal from O2 to enjoy unlimited 5G data, calls, and text messages. This generous data allowance can be used in the UK and 75 destinations worldwide, including Europe, USA, Australia, and Mexico. Not only that, O2 is offering six months of either Disney+ or Amazon Prime at no cost
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O2 Plus Plan
$21.99
Best Black Friday Deals To Upgrade To A New Phone
Motorola Moto G15 drops to £99 in Currys Black Friday sale
Motorola has slashed prices across its wallet-friendly Android lineup. On its online store, you can purchase the Moto G15 for £100, but Currys has done one better — dropping the handset to £99. You can pair the Moto G15 with any SIM-only deals, including the Black Friday deals above. Still unsure if this is a good offer? Amazon sold out of this affordable Android phone before Black Friday due to its sheer popularity
Moto G15
$139
$99
Best Black Friday Deals To Clean Your Home
Save £170 on Dyson V15 Detect Extra + FREE stand worth £119
The V15 Detect Extra was the flagship Dyson cordless vacuum until a few months ago — and this model still packs an almighty punch. With eight attachments in the box, including a laser-equipped rollerhead that illuminates dust that's invisible to the human eye, real-time particle sensing, and a powerful battery for 60 minutes of continuous cleaning — this award-winner usually costs £650. For its Black Friday deals, Dyson has slashed the price and will include its stylish Floor Dok stand worth £119
Dyson V15 Detect Extra
$649.99
$479.99
Best Black Friday Deals To Treat Yourself
From the iconic GBN Studio Mugs and sturdy Reporter's Umbrellas seen on-screen, to new additions like the stylish GB News Travel Mugs and Reporter's Notebook used by our tenacious journalists every day, the GBN Shop is brimming with brilliant gift ideas and one-of-a-kind merchandise from our TV studio! For a limited time, our biggest-ever Black Friday sale slashes 30% off your favourites. Use discount code BLACKFRIDAY at checkout before 11.59pm on December 8, 2025
Claim a FREE Samsung laptop worth £399 with ANY Galaxy S25 offer this Black Friday
If you upgrade to any smartphone from the Galaxy S25 lineup before December 17, Samsung will send you a Galaxy Chromebook Go worth £399. If you want one of these lightweight laptops, you must submit a claim within 30 days of the purchase date. Samsung has slashed £200 off the Galaxy S25 in its online store, dropping the price tag to £599. Mobiles.co.uk has a £33 a month deal for the Galaxy S25 that includes unlimited calls, text messages, and speedy 5G mobile data. It's offering the upgraded handset with 256GB of built-in storage for the same price as the entry-level 128GB too
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Galaxy Chromebook Go
$399
$0
Get Dyson's award-winning Supersonic hair dryer for under £200
Before the Dyson Supersonic, the British brand was only associated with its bag-less vacuums. However, this high-end hair dryer soon became a staple in salons across the globe, thanks to its powerful digital motor, intelligent heat control, and sleek, futuristic design. For its Black Friday deals, Dyson has slashed the price below £200 for the first time
Dyson Supersonic
$329.99
$199.99
What Is Black Friday?
Black Friday is an international shopping phenomenon, with thousands of retailers taking part every year in a bid to drum up extra sales ahead of the holidays.
Its origins can be traced back to the United States — and in brick-and-mortar stores, where millions would queue outside ahead of opening to get their hands on so-called "doorbuster" deals that were only available on a single day after the Thanksgiving celebrations.
Black Friday is believed to have started in the mid-20th century, although an exact date is not known.
LATEST DEVELOPMENTS
In fact, the mystery continues, with even the origins of the term "Black Friday" disputed. Many incorrectly believe the name derives from the idea that businesses use the extra revenue from the sales to move from losing money (being "in the red") to turning a profit (or being "in the black"), but this is untrue.
Most historians agree "Black Friday" originated in the 1960s Philadelphia police department.
The story goes that the day after Thanksgiving, the city streets would be so congested with shoppers and tourists that police officers had to work extra-long shifts, referring to the day as "Black Friday" due to the chaos it unleashed.
Black Friday deals are advertised inside a Walmart department store in Westbury, New York. The Black Friday sales — now a global shopping phenomenon — originated in the United States, where it follows the Thanksgiving public holiday | REUTERS What about in the UK?
British bargain-hunters were first introduced to the Black Friday phenomenon in 2010, when Amazon decided to import the sales event — already a massive success for its online business in its native United States.
Feverish interest caused Amazon UK to struggle with demand, with discounted products selling out in minutes and the website struggling to stay online due to the vast number of visitors.
That colossal level of interest from British shoppers sealed the fate of Black Friday in the UK.
In 2015, Argos' website when offline due to a colossal number of bargain-hunters trying to check the website at 00.01am on Black Friday. The store wouldn't reveal any of its deals ahead of time, teasing its Black Friday event and setting everything live simultaneously as the clock struck midnight on the day.
The rise of online shopping not only brought Black Friday to UK shores, and many other countries around the world, but it's also added a sister sale to the calendar. With virtual shopping baskets replacing physical ones, Cyber Monday was kickstarted by online retailers as a digital-only sale that followed Black Friday.
Originally intended as a distinct sale, with Black Friday specialising in its "doorbuster" deals, while Cyber Monday catered to those who wanted to shop on their phone, tablet or computer from the comfort of their own home ...over time, the two sales have merged.
Most Black Friday discounts now run from Friday, throughout the weekend, and until the end of Cyber Monday. And to avoid the sudden influx of demand that brought Argos' website crashing down at midnight almost a decade ago, retailer now regularly extend their Black Friday sales across a two-week period — or longer.
In other words, if you're looking for discounts, you can now shop online or in-person, at almost any point in the final two weeks of November and be sure to get your hands on the Black Friday deal.
When Is Black Friday?
Black Friday always falls in the fourth week of November — and the first Friday after the Thanksgiving public holiday in the United States of America, where the sale originated. This time around, Black Friday will fall on November 29, 2024. Here's a breakdown of the recent Black Friday dates:
- Friday November 28, 2025
- Friday November 29, 2024
- Friday November 24, 2023
- Friday November 25, 2022
- Friday November 26, 2021
- Friday November 27, 2020
- Friday November 29, 2019
- Friday November 23, 2018
- Friday November 24, 2017
Martin Lewis — one of the UK's most searched-for British men, and also one of the most trusted — has some easy-to-remember advice about the Black Friday sales | PRESS ASSOCIATION What Is Martin Lewis' Advice On Black Friday?
Martin Lewis has some very simple advice for those browsing the Black Friday sales.
Each year, the founder of MoneySavingExpert likes to remind shoppers that: "If you were going to buy it anyway and it's half price, you've saved 50%.
"If you weren't going to buy it, but do because it's half price you've wasted 100%."
The broadcaster regularly reminds viewers of this rule of thumb during his Money Show Live on ITV. The telly host has also previously shared the advice on X, formerly Twitter, which you can read below.
One bulletproof way of making sure you stick to Martin Lewis' rule is to write a list of the products you're looking to buy in the Black Friday sale before you load-up a website or head to a high street store. No matter what deals you spot, stick with only the items on the list and you're sure to avoid overspending.
Black Friday Scams, And How To Avoid Them
With the increased shopping activity around Black Friday, it's perhaps no surprise that cybercriminals also use the sales event to double-down on their scams.
Barclays has issued an urgent warning as its research revealed a 22% increase in money lost due to scams throughout the Black Friday and Cyber Monday sales last year. Barclays' data shows that shoppers lost an average of £970 on purchases that never arrived or weren't as advertised.
Speaking about the research, Dr Peter Brooks, Chief Behavioural Scientist at Barclays, said: "People act differently under pressure, and scammers will take advantage of the way shoppers behave during Black Friday sales. Sales are typically all about speed, and scammers will play on people’s emotions to instil a sense of time pressure or create a perceived scarcity for an item.
"They will also bank on people not doing the appropriate due diligence before making a purchase, and getting swept up in the rush and excitement of Black Friday. Never feel pressured into making a purchase, and if something doesn't feel right, take a step back and ask someone you trust – a family member, friend, or your bank – for advice."
To help you enjoy the Black Friday sales without the risk of losing any money, we've put together some useful tips to make sure you avoid the most common scams.
1. Avoid Suspicious Links
These could be links sent in an email, text message, or online advert – if it doesn’t seem legitimate, don’t click it.
If you want to check the legitimacy of a text or email, clicking on the contact information of the sender can be useful. If the email address or phone number doesn't seem to match up with that of the company they're associating themselves with, it's likely fake.
2. Steer Clear Of Browser Extensions
During the busiest sales periods, you'll start to see a slew of "money-saving" browser extensions advertising themselves as a way to unlock the best discounts. Some of these browser extensions are legitimate, but others have been developed by scammers as a way of phishing data.
Most legitimate Black Friday discounts can be found direct on the retailers' website, with no need for standalone software installed in your web browser. If you do opt to install extensions, make sure to do your research – inputting the name of the extension in sites like TrustPilot to determine whether it's a legitimate source of buying advice.
3. Beware Bogus Gift Cards and Vouchers
Be wary of unsolicited emails or posts on social media offering incredible Black Friday deals via gift cards or vouchers. Scammers promise massive discounts not available anywhere else in exchange for personal information or payment.
But these too-good-to-be-true discounts are usually scams to siphon your personal data or payment information. Instead, stick with well-known retailers and their official channels for any gift card purchases. And be wary of tweets or Facebook posts advertising deals that seem suspiciously generous.
4. Watch Out For Unfamiliar Websites
It’s easy to get lost in the excitement of the Black Friday bargain-a-thon, but it’s always important to check where you’re ordering from.
Scammers have been known to host fake websites to sell products for an “amazing” price, when in fact they are using the opportunity to retrieve your data and bank details. These are often designed to mimic legitimate websites.
Always check the URL in the address bar of your web browser to see whether it seems legitimate.
5. Swerve Deals That Seem Too Good To Be True
Some scammers create enticing deals that seem too good to pass up. These can include counterfeit products, nonexistent items, or hidden fees. To avoid falling for these scams, research prices beforehand, be sceptical of deals that seem unrealistically low, and only shop from reputable retailers.
6. Be Wary Of Verification Code Scams
This is a type of scam designed to break the two-factor authentication used to secure your online accounts. Scammers will post as your bank or a company you've recently made a purchase from, claiming that you need to confirm the unique verification code to finalise a purchase.
Hackers who employ this technique will already have your username and password, but will be unable to login to the account without the unique six-digit code sent to your mobile number to verify your identity.
If you send that code to them, they'll be able to access more of your data and potentially lock you out of your online account.
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