Kindle e-readers slashed to 'lowest price ever' as Amazon launches incredible sale

From left to right: the Amazon Kindle Colorsoft, Kindle Scribe, Kindle Paperwhite, and Kindle

Amazon has just cut down the prices on the Kindle ColorSoft, Colorsoft Kids, and Scribe (2024) in its lowest price ever

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AMAZON PRESS OFFICE
Taylor Bushey

By Taylor Bushey


Published: 02/10/2025

- 08:45

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You can now start reading in colour with Amazon's best deal to date

  • Amazon cuts down prices on several Kindle models
  • That includes Kindle Colorsoft and first-generation Kindle Scribe
  • These devices are at their "lowest price ever", according to Amazon
  • Sale comes hot on the heels of Amazon announcing new devices
  • A new Scribe Colorsoft and redesigned Kindle Scribe were unveiled
  • However, these new models won't be available in the UK until 2026

Amazon just chopped price tags across some of its most popular e-readers to their "lowest ever."

That includes top-of-the-line models like Kindle Colorsoft (16GB), was £239.99, now £169.99, the Kindle Colorsoft Kids, was £259.99, now £189.99, and the Kindle Scribe (2024), was £379.99, now £269.99.


This latest deal from Amazon could be a result of their most recent annual announcement in New York City, where the US retailer announced its most expensive Kindle ever.

Amazon expanded its Scribe lineup of e-readers, which include a stylus and let you handwrite notes, sign PDFs, and make handwritten annotations on non-fiction books. The redesigned Kindle Scribe, Kindle Scribe With Front Light, and Scribe Colorsoft, which adds a splash of colour. All three e-readers will land in the UK in early 2026.

If you can't wait that long — or just fancy a superb sale — look no further than the price crash available on Kindle Colorsoft and the first-generation Kindle Scribe today.

Better yet, Amazon will let you boost those savings when you trade-in an existing Kindle. You can receive an additional 20% off your purchase, making a reading upgrade even more affordable.

Plus, you'll get a gift card equal to the appraised value of your old device to use on a later purchase.

If you're looking for an e-reader with a colour display, or one that allows you to take handwritten notes, then this sale may have landed at the perfect time.

Reader highlights text on Amazon Kindle Colorsoft (16GB)Highlight and make a note of your favourite parts of a story with the Kindle Colorsoft highlight features in multiple colours | AMAZON PRESS

For starters, the Kindle Colorsoft models deliver all the features you've come to expect from Kindle, but enhanced with a colour e-ink screen. That means you can browse book covers in vibrant colour within your library and experience the full visual impact of graphic novels and illustrated content. It should offer an enhanced, vibrant experience for your favourite stories.

For those who prefer dark mode, the Page Color feature inverts the traditional black text on a white background. This can be beneficial if you're eyes are sensitive to brighter lights.

These newer Kindle models also offer rapid page transitions, an adjustable warm light for comfortable reading, and battery life measured in weeks rather than days. This means you won't have to lug around an extra charger while on holiday.

Kindle Colorsoft has a waterproof design, so you can read worry-free in the pool or bath without the need for a case. And if you drop the Kindle Colorsoft into the sand after a long day of reading on the beach, or accidentally spill a drink over this compact 7-inch e-reader, you can simply rinse it off.

For avid notetakers, you can highlight passages in four different colours - yellow, orange, blue, and pink - and filter these annotations later for easy reference.

You'll be able to purchase the 16GB Kindle Colorsoft, bundled with a three-month Kindle Unlimited subscription.

Kindle Unlimited is a monthly subscription where you can borrow and read as many titles as you want from the Kindle Unlimited catalogue, without due dates.

Buy the Amazon Kindle Colorsoft (16GB) at its lowest price ever

Escape into your books without the social media distractions, notifications, or other distracting apps. The glare-free display and auto-adjusting front light let you read in the brightest sunlight or late into the night, no matter your location

Amazon Kindle Colorsoft (16GB)
$239.99 $169.99

For younger bookworms, the Kindle Colorsoft Kids is designed to empower young readers to explore books, comics, and graphic novels—including favourites like Big Nate and Harry Potter in vibrant colour.

For parents seeking to encourage their children's reading habits, the Kindle Colorsoft Kids offers a distraction-free environment without notifications, applications or messaging features— just like several of the other Kindle models.

The device includes Bluetooth connectivity, allowing children to enjoy audiobooks as well through wireless headphones.

You'll also find the device equipped with educational tools, including Vocabulary Builder and Word Wise, which can help expand young readers' vocabularies.

Child reads on Kindle Colorsoft Kids with a starlight coverGet access to thousands of titles with the Amazon Kids+ subscription | AMAZON PRESS

The e-reader supports the OpenDyslexic font, which is designed to make reading more accessible and easier for children with dyslexia.

Similar to a Kindle Unlimited subscription, Amazon Kids+ is a subscription service that provides kids with access to a wide range of age-appropriate, ad-free content, including books, videos, apps, and games.

To track how your child is progressing, you'll be given access to the Amazon Parent Dashboard, which gives you complete oversight of content management, reading progress monitoring, and the ability to establish device curfews.

Paired with the launch of this child-friendly e-reader, Amazon has expanded the Kids+ library significantly, adding fresh content to complement existing favourites like School of Good and Evil and Keeper of the Lost Cities. You'll also discover new additions, including chapter books from the Treehouse series, The InvestiGators collection, and Marcus Rashford's The Breakfast Club Adventures.

Buy the Amazon Kindle Colorsoft Kids at its lowest price ever

Kindle Colorsoft Kids comes with an illustrated cover, 12 months of Amazon Kids+, and a two-year worry-free guarantee, empowering young readers to explore books, comics, and graphic novels

Amazon Kindle Colorsoft Kids
$259.99 $189.99

If you prefer to have more productivity features on your e-readers, the Kindle Scribe is Amazon’s first e-reader designed for both reading and writing, blending the feel of paper with digital convenience. It features a large, high-resolution E Ink display (10.2" to 11"), glare-free and adjustable with warm and auto-adaptive front lighting for comfortable use day or night.

The device also includes a battery-free pen (Basic or Premium, the latter offering an eraser and shortcut button) for seamless note-taking, journaling, or annotating books and documents.

Notes can be created in dedicated notebooks with templates, added as sticky notes to Kindle books, or written directly onto supported PDFs and content.

This e-reader may be ideal if you're looking for an all-in-one device for reading, annotating, and productivity.

Buy the Amazon Kindle Scribe (2024) at its lowest price ever

If you don't want to wait for the new Kindle Scribe models to release in the UK, the Kindle Scribe (2024) has just gone on sale at its lowest price ever. The Kindle Scribe is Amazon's largest e-reader, which combines a 10.2-inch 300 ppi E Ink display with note-taking capabilities using its stylus. It supports PDF annotation, journaling, and eBook reading. It also includes adjustable display lighting, cloud sync, and weeks-long battery life.

You can get this e-reader in as little as two days when you sign up for Amazon Prime

Amazon Kindle Scribe (2024)
$379.99 $269.99

How to trade in your older Kindle device

If you're looking to dip into even more savings, follow these steps to trade in your older device:

  1. Choose an eligible Kindle associated with your Amazon account or search for other device(s), even if bought elsewhere.
  2. Answer a few questions about the condition of your device(s) to receive a trade-in quote. Even non-working devices are eligible.
  3. Print a shipping label and send your device(s) for free - Amazon will verify the condition within 3 days after receipt.
  4. Once your trade-in is complete, an Amazon gift card equal to the appraised value of your old device(s), plus the 20% discount towards any new qualifying Kindle E-reader, will be automatically applied to your account.
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