Andy Murray has secured his first commercial partnership since departing from his coaching position with Novak Djokovic last month.
The three-time Grand Slam champion has become the inaugural brand ambassador for Walker's Shortbread, the renowned Scottish biscuit manufacturer.
The tennis legend, who retired from professional play nearly a year ago, had been working alongside the Serbian star for five months before their recent separation.
Despite indicating he was not eager to return to work immediately, Murray has now aligned himself with the heritage brand.
Andy Murray has secured his first commercial partnership since departing from his coaching position with Novak Djokovic last month
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Walker's Shortbread, whose products reach more than 100 markets globally, has never previously appointed a brand ambassador in its extensive history.
Murray's connection to the traditional Scottish treat runs deep, stretching back to his childhood.
"I've been eating shortbread since I was a kid my gran would make it all the time for us," Murray revealed.
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Andy Murray and Novak Djokovic recently spent five months working together
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The biscuits hold particular significance in marking his greatest triumphs: "We even celebrated my Wimbledon win with shortbread."
"Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker's Shortbread always transports me back home."
The partnership will see Murray become the public face of Walker's, with advertising campaigns set to appear at major railway stations throughout Britain. This marks a significant marketing push for the Scottish biscuit manufacturer.
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Murray expressed his pride in the collaboration, stating: "I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me."
He drew parallels between his own journey and the company's heritage.
"I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's," the 38-year-old said.
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Nicky Walker, managing director of Walker's, expressed enthusiasm about the partnership.
"We are incredibly excited to welcome Andy Murray as our very first brand ambassador," Walker said.
Andy Murray retired from tennis after playing at the Paris Olympics last summer
GETTYThe company's leadership highlighted specific qualities that made Murray an attractive choice.
"We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. These are qualities that resonate deeply with our own values at Walker's Shortbread," Walker explained.
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